This is something that communication and measurement professionals should be looking forward to: AMEC has just released an update of the Barcelona Principles at its Global Summit in Vienna on June 10-12, 2025
Change Communication: Turning Internal Skeptics into Engaged Supporters
We live amid great change and disruption to our markets. Many businesses respond to these changes by embarking on business transformation. These transformations are laudable and often necessary.
From Text to Context: How AI Is Changing the Way People Search for Information
It’s only a matter of time before most of us ditch traditional search engines for AI search providing instant answers. The evidence is clear, showing that in 2024 nearly 60% of Google searches end without a click.
Cracking TikTok’s Code: What PR Teams Need to Know About Going Viral
In today’s PR landscape, virality is the holy grail. This is because it means that the content is getting lots of attention, that scarcest and most sought after resource in the Attention Economy that we all live in.
The New Wave of Influencer Marketing in Indonesia: In-House Talents, YONO, and YouTube’s Comeback
2025 is here, but the digital and social media landscape keeps evolving. Last year, short-form content took over, with creators mastering the three-second rule to instantly grab attention.
Rethinking Communication Measurement in the Modern Landscape
The communications landscape today bears little resemblance to its past. Artificial intelligence now shapes content creation and distribution, emerging platforms continue to transform audience engagement, and sophisticated data analytics
Politically-charged 2024 and what it means for PR in 2025
Explore how Politically-charged 2024 and what it means for PR in 2025. Learn trends for 2025, from community engagement to data-driven insights and audience alignment
Are You Chasing Shiny Numbers or Driving Real Value?
Are You Chasing Shiny Numbers or Driving Real Value? Learn how engagement metrics, social media metrics, and the AMEC Integrated Evaluation Framework can help assess the true impact of your PR campaign.
Measuring What Matters: Your Guide to Global Measurement Month
Celebrate Global Measurement Month 2024 with AMEC’s Integrated Evaluation Framework, insights from Indonesian leaders, and practical tips for impactful communication measurement.
How Sec Bowl Overcame the Scandal of a Worker Washing its Dirty Dishes in the Toilet
When news travels at lightning speed on social media, the way a company handles an issue can make all the difference. Sec Bowl, a popular restaurant chain known for its salted egg chicken, recently found itself in the spotlight for the wrong reasons. Codeblu, a well-known food vlogger on TikTok, revealed in a video that...
National Data Center Hack: Lessons Learned in Crisis Communication
Learn key crisis communication lessons from the $8 million ransomware attack on Indonesia's National Data Center. Discover how transparency, clear communication, and action plans can help manage public crises effectively.
