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Blog & Insights

The Rush of Conventional Media Towards Social Media
Blog
The Rush of Conventional Media Towards Social Media

Reuters Digital News Report 2021 has clearly shown how online media has become the favorite media for most Indonesians, especially those in urban areas. With an internet penetration of up to 71 percent of its 276 million people, conventional media such as newsprints, television, and radio are all seeing their customer base being slowly undermined...

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Keeping Up with the New Normal: The Rise of ESG in Doing Business as Usual
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Keeping Up with the New Normal: The Rise of ESG in Doing Business as Usual

the past two years, the pandemic has been a catalyst to emerging trends. One of the most prominent of these is conscious consumerism.

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NFTs in Indonesia – a Passing Fad or Here to Stay?
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NFTs in Indonesia – a Passing Fad or Here to Stay?

NFTs are taking the world by storm these days. But will it last? Or will it just be a fad? Read here for our take on NFTs

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The Making of an Analys
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The Making of an Analys

The first time I heard about the Maverick x UNPAD Fellowship Program was from my lecturer. She asked me if I’d be interested to participate as a candidate. I had very little idea what it was about but as a Communication Science student with a severe case of FOMO, I said yes immediately. The next...

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How to Make TikTok Tick for Marketers
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How to Make TikTok Tick for Marketers

Some Tik Tok videos become overnight sensations, others never take off. So how can marketers make sensations in this new platform?

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National Press Day, reflection for a sustainable media industry
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National Press Day, reflection for a sustainable media industry

In this year's National Press Day, PWI will continue in its efforts to back media companies that are affected by the pandemic onslaught

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2021: Ups, Downs, & Forwards
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2021: Ups, Downs, & Forwards

"Never stop learning”, that was the advice my father gave me on my first day in Maverick. It was not always be on time or be a team player. It was a reminder to be curious, absorb knowledge, and apply it when we can. It was a reminder that our surroundings change, and the perfect...

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Podcast: Trendy, Edgy, but Short of Supporting Facilities
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Podcast: Trendy, Edgy, but Short of Supporting Facilities

Podcast is an abbreviation of iPod and Broadcast, an audio recording that can be listened to through the internet. Since being introduced to the public in the early 2000s, podcasts have grown and developed into new media. In Indonesia it showed a rapid growth as seen from the number of new podcasters appearing every year,...

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Forging True Good Relations, Without a Catch
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Forging True Good Relations, Without a Catch

It is almost the end of the year and most brands are busy preparing gifts or hampers for their stakeholders.

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My First Dive into a Strategic Communications Consultancy
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My First Dive into a Strategic Communications Consultancy

It was early October when I first set foot (virtually) on Maverick soil, marking the start of my two-month-long work experience.

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Mental Health, an Often Underestimated Issue
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Mental Health, an Often Underestimated Issue

Through #UntukJurnalisID program, Maverick Indonesia collaborate with the Alliance of Independent Journalists (AJI) develop a mental health program for journalists or media workers called Perawatan Pulih Jiwa

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Unfocused, long-drawn online events: Journalists’ main pandemic woes
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Unfocused, long-drawn online events: Journalists’ main pandemic woes

Maverick discussed with a number of media practitioners on online webinars and press conferences in times of pandemics.

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Luring Niche Online Media Readers with Paid Content
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Luring Niche Online Media Readers with Paid Content

we are in a situation where online media is facing pressure or competition from social media. This is a phenomenon that has been happening for quite some time, following the appearance of social media

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#UntukJurnalisID: The Struggle to Find a NICU Ward for a Baby with COVID-19
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#UntukJurnalisID: The Struggle to Find a NICU Ward for a Baby with COVID-19

Novi Nadya, journalist at Fimela.com, and Covid-19 survivor. Covid-19 has definitively tested me and my small family. Just 12 days after I gave birth to my firstborn, we were both declared positively infected with Covid-19. As was my husband. While still having to deal with the pain from my still fresh cesarean wound, I also...

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Plight of the information front-liners
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Plight of the information front-liners

Journalists are the less obvious front-liners in the pandemic. More of them are getting infected by COVID in the latest surge of cases and we need to help them out.

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