Journalist Fellowship Extended to More Journalists as Pandemic Bites Deeper in Indonesia
Jakarta, 11 November 2020 – Strategic communications consultancy Maverick and the Alliance of Independent Journalists (AJI) today announced an expansion of their Journalist Fellowship program, even as media houses impose more layoffs or reduced pay and working hours as the pandemic bites deeper economically. The two organizations today announced the launch of The Journalist Fellowship Program...
Traditional marketing is dead. Here’s what you need to do
Social norms and how people inform themselves have changed, killing off traditional marketing as we know it. The pandemic has accelerated this trend. Before, all brands had to do was to drive shareholder value and they’d be socially acceptable. That is no longer sufficient. Today brands are expected to take responsibility for their impact on...
The global communications measurement matrix is here, are you ready to adopt it?
Any discussion about communications measurement has necessarily been heated affairs because AVEs and PR Value have been adopted as the default global measurement standard for years. This was a curious phenomenon because it’s a metric that doesn’t even make sense in the first place. AVEs arose because PR professionals wanted to be able to demonstrate...
AMEC Virtual Global Summit 2020: Measurement frameworks, myths and new horizons
At Maverick, we keep a close eye on emerging trends and changes in the communications industry. One of the trends we observed is the increasing demand from organizations for proper measurement and evaluation, as well as data-based insights of their communication efforts. For some time now Maverick has been strengthening its measurement and evaluation capabilities...
Jurnalis dan Usaha Sampingan Di Masa Pandemi COVID-19
Kondisi yang menjadi semakin berat di dunia media di masa Pandemi Covid-19, ternyata malah berhasil memicu dan membangkitkan jiwa kewirausahawan di kalangan sejumlah jurnalis. Industri media yang sudah menghadapi masa sulit sebelum pandemi saat ini mengalami keadaan yang semakin sulit. Kompetisi dari media sosial dan kehadiran influencers seakan semakin menekan pendapatan dari iklan industri bagi media massa,...
NGOs Living the New Normal to Maintain Their Presence in Society
Happiness is when you receive solid proof that what you did was truly helpful to others. So we at the Catalyst team in Maverick was all smiles when we received a note from the Lentera Anak Pelangi telling us that they tried out an idea raised during our session two months ago and found that...
Catalyst 2019: Proposals and Presentations, the Backbone of NGO Funding Drives
For Non-governmental organizations (NGOs), the ability to communicate their needs in terms of operational costs, in a well-structured proposal is crucial in obtaining good results. Such proposal should include the “why” element to convince corporations to become a donor. September is the best time to submit a fundraising proposal Addressing a Catalyst workshop entitled “Fundraising:...
