Medcom.id: Integration of Media Platforms to Boost Efficiency
The Media Group is currently in the process of integrating its three platforms — online, print and television — to boost the efficiency and effectiveness of its overall performance. “Our affiliation with Metro TV and Media Indonesia is a matter of convergence. We are currently in a transition phase in our integration. This is a...
The Alliance of Indonesian Journalists (AJI) has reimposed its blacklist of companies with spotty records in human rights and sustainability issues when it comes to partnering with them on initiatives with its members. The AJI Congress on March 2 elected Sasmito Madrim (VOA) and Ika Ningtyas (East Java contributor to Tempo) as Chairman and Secretary-General...
Social Media Interaction: Technology Changes, Human Nature Doesn’t
For many friends of mine from a certain non-digital native vintage, the social platforms available can seem bewildering. Yet social media is here to stay and until we older folks expire our stay, we have to come to grips with it. The platforms change all the time. There was ICU, then Friendster, then Facebook, Twitter...
Ushering in a new era for PR measurement in Indonesia
Written by Jessica Noviena, an Analyst in the Monitoring and Analytics Department. For the longest time, the PR industry has relied on PR value as a metric of success but experts are now arguing that many of the evaluation methods and techniques that have been taken for granted for so many years are no longer...
A Glimpse into My Three-Year Journey at Maverick: The Realization that Disability is not a Barrier
Written by Clarina Az Zahra Noor, Media Analyst in the Monitoring and Analytics Department If you saw me sitting on my desk, not far from the iconic red-telephone-box look-alike toilet doors on the third floor, or during the numerous ZOOM calls of the work-from-home period, you would probably never suspect that I have a disability. In...
Pandemic Provides Momentum for the Print Media to Rise Again
For the print media, digital subscription appears to be its main solution in the future. Changes in the way people choose their sources of information in the digital era have also changed their lifestyles, the way they consume news. Editor-in-chief of the Kompas Daily, Sutta Dharmasaputra, said that the era of pandemic era provided the...
This month saw the demise of two major newspapers in Indonesia. The first was Indo Pos, the newspaper that the Jawa Pos Group started in 2003 to serve the Greater Jakarta, Banten and West Java area. Then came the closure of the 33-year old Suara Pembaruan the evening dailythat was published as a replacement for Sinar...
How the Pandemic Affects Indonesia's Media Landscape Worse Than the Digital Disruption
Jakarta, 15 January 2021 – The ongoing pandemic is now past its 35thweek, a prolonged calamity that the world was never been prepared to face. It did not only force changes in our daily activities but it has also forced us to forsake direct face-to-face interaction for virtual, online interaction instead. The media and their...
It may be counterintuitive but the Internet tends to narrow rather than widen our sources of information. People now seldom go surfing for information and are unlikely to diligently go through a news portal as the older generation would when reading a newspaper. If you look at hope people consume news and information today you...
Amidst the ongoing digital disruption and the pandemic, the media has been in a continuous decline. The media, especially the print media, is experiencing tremendous pressures. But Dahlan Iskan (DI) has a different belief. The founder of the Jawa Pos Group believes that print is getting more important today than it ever was. Dahlan Iskan launched disway.id on February...
Journalist Fellowship Extended to More Journalists as Pandemic Bites Deeper in Indonesia
Jakarta, 11 November 2020 – Strategic communications consultancy Maverick and the Alliance of Independent Journalists (AJI) today announced an expansion of their Journalist Fellowship program, even as media houses impose more layoffs or reduced pay and working hours as the pandemic bites deeper economically. The two organizations today announced the launch of The Journalist Fellowship Program...
Traditional marketing is dead. Here’s what you need to do
Social norms and how people inform themselves have changed, killing off traditional marketing as we know it. The pandemic has accelerated this trend. Before, all brands had to do was to drive shareholder value and they’d be socially acceptable. That is no longer sufficient. Today brands are expected to take responsibility for their impact on...
The global communications measurement matrix is here, are you ready to adopt it?
Any discussion about communications measurement has necessarily been heated affairs because AVEs and PR Value have been adopted as the default global measurement standard for years. This was a curious phenomenon because it’s a metric that doesn’t even make sense in the first place. AVEs arose because PR professionals wanted to be able to demonstrate...
AMEC Virtual Global Summit 2020: Measurement frameworks, myths and new horizons
At Maverick, we keep a close eye on emerging trends and changes in the communications industry. One of the trends we observed is the increasing demand from organizations for proper measurement and evaluation, as well as data-based insights of their communication efforts. For some time now Maverick has been strengthening its measurement and evaluation capabilities...
Jurnalis dan Usaha Sampingan Di Masa Pandemi COVID-19
Kondisi yang menjadi semakin berat di dunia media di masa Pandemi Covid-19, ternyata malah berhasil memicu dan membangkitkan jiwa kewirausahawan di kalangan sejumlah jurnalis. Industri media yang sudah menghadapi masa sulit sebelum pandemi saat ini mengalami keadaan yang semakin sulit. Kompetisi dari media sosial dan kehadiran influencers seakan semakin menekan pendapatan dari iklan industri bagi media massa,...
