Measuring Impact in the Age of AI: Why Data is the New Currency of Communication
Discover the transformation from AVE to data-driven and AI-enhanced strategies in communication. Learn about the Integrated Evaluation Framework and the latest insights from the AMEC Summit
From Likes to Learnings: The Decline of Entertainment Influencers?
You probably go to Instagram or Tiktok mainly for entertainment but remember the feeling you get the last time you learned a surprising fact or picked up a new skill while scrolling through Instagram or TikTok? It might surprise you, but that feeling is now driving social media consumption behavior in Indonesia. A recent survey...
A Guide for Businesses Engaging with the Indonesian Media that is struggling to survive
A recent study by the Indonesian Press Council (Dewan Pers) and Universitas Multimedia Nusantara offers valuable insights for businesses navigating the rapidly changing media landscape. The research, titled “Indonesian Media Industry Landscape and the Impact of Digitalization 2023,” highlights the challenges and opportunities presented by digital disruption, with a critical note: the Press Council itself...
When Brand Ambassadors can plunge your brand into a crisis
You would think that to be the ambassador of a prominent brand these days you’d be an expert on the mores of Netizens. Common sense suggests that such influencers, who virtually live on social media, would know what sits well and what’s intolerable among netizens in Indonesia. Common sense, however, is anything but common, says...
Careful Where You Step: Responding Aggressively During a Crisis Might Cost Your Company Money
It seems intuitive for listed companies facing a crisis-like situation: respond aggressively to defend yourself, tell your side of the story, regain the narrative and thereby reestablish control of the situation. If you’re the CEO or communications head of that company you’d do well to pause and reconsider your actions. A new research conducted by...
United broke my guitar: A case of missed opportunity in incident handling
In 2009 United Airlines lost 180 million USD in stock value and an untold amount of reputational damage — all because of a disgruntled passenger. Musician Dave Carroll took a United Airlines flight and checked in his $3,500 Taylor guitar. When he arrived at his destination he found the guitar severely damaged. He filed a...
Came across a useful word and concept today that fits the times we are in, and has profound implications for companies and PR agencies handling crises: Permacrisis. The term was made word of the year by Collins Dictionary in 2022 because it “summed up quite succinctly how truly awful 2022 has been for so many...
ESG and CSR: Two Contenders in an Earth-sized Ring
Sustainability, in the context of environmental degradation, is older than you may think. With evidence dating back to at least 500 BC by Plato, discourse on humanity’s impact on the environment has remained consistent. This has been amplified recently by climate change where, for example, 195 parties at the 2015 Paris Agreement agreed to limit...
The WRP saga: How a brand dug itself into a deeper hole
If you’ve lived through the 90s, chances are that WRP’s catchy jingle “sure you can do, a healthy diet” still echoes in your memory, a testament to its strong foothold in the Indonesian market since its inception. The recent controversy, that played out mainly on social media, however, has tarnished this long-established brand. The incident...
Traditional and Emerging Media: Between Competition and Synergy
The change in how the audience nowadays consume news in the digital era is forcing traditional media to develop their own social media platform. Reuters Institute’s 2023 Digital News Report (DNR) showed that social media has increasingly become a significant source of news, especially for the younger generations. The presence of emerging media or new...
Unveiling Stunting Prevention Heroes: A Journey in Manggarai Barat with the 1000 Days Fund
Despite being known as one of Indonesia’s top-notch travel destinations, my first trip to Labuan Bajo, Manggarai Barat, West Nusa Tenggara, was not for a typical vacation. It was for a client of ours – the 1000 Days Fund – a non-profit organization that believes stunting prevention goes beyond food aid, but rather in investing..
#PRbyTheNumbers: How Baso A Fung turned a potential crisis into an opportunity
The Chinese word for crisis, 危機 (wēijī), consists of two characters that respectively mean danger and opportunity. This etymology was popularized by John F. Kennedy to illustrate that there’s an opportunity in a crisis. There are perhaps only few organizations that can master the art of flipping a crisis-like situation into an opportunity.
Vanity to Value: Demonstrating the Impact of Communications
Maverick’s head of Analytics and Insights Felicia Nugroho recently attended AMEC’s Global Measurement and Evaluation Summit 2023 in Miami, Florida and learned from experts and specialists on the hottest developments in communication and measurement. This is her report: Every year, PR and communication professionals, media intelligence specialists, and academics come together to exchange knowledge and...
That evening, Karni Ilyas looked somehow different. The senior journalist greeted viewers in his trademark hoarse voice and proceeded to introduce two women whom he said would join the ranks of the country’s news presenters. Ilyas’ appearance was definitively strange and so were that of the two women he presented. They all appeared stiff and...
ChatGPT and How Journalists Should Work on the Transition
ChatGPT, an artificial intelligence(AI)-based chatbot developed by OpenAI has caught the attention of the media. Given its capabilities you’d think that journalists would rush to use it, at least as an aid to their story writing. ChatGPT could do the heavy lifting on their desktop research, generating story ideas and perhaps even help with a...
