Blog & Insights

In this new landscape, being found is no longer entirely in your control. Visibility is now defined by how AI models perceive and assemble your digital footprint, what they choose to include, what they leave out, and how they summarize your credibility. It’s not just about showing up; it’s about being represented accurately and trusted enough to be cited.

Whether you call it GEO, AIO, or SEO, one truth remains: visibility defines credibility for better or worse. In today’s fast-evolving digital landscape, the question is no longer “Can people find your brand?” It’s “Can AI recognize, recommend, and represent it accurately?”

Audiences now turn to ChatGPT, Gemini, and Perplexity for information. They receive synthesized answers that feel comprehensive and authoritative — often without ever clicking through to our carefully crafted content. This changes how reputation is formed and where visibility matters.

The browser wars are back, but this time, the fight isn’t about speed, tabs, or extensions. It’s about who owns discovery, context, and credibility in the age of AI. With OpenAI launching ChatGPT Atlas, and challengers like Comet, Perplexity Arc, Opera Aria, and Brave’s AI Navigator joining the fray, the web as we know it is being rewritten. These new browsers don’t just show information, they decide what matters, summarize what’s relevant, and recommend what’s credible. For communicators and PR professionals, this signals a once-in-a-decade shift: the battle for brand visibility has moved from Google’s search bar to AI-driven browsers that talk back.

Artificial Intelligence is rapidly becoming the world’s dominant channel for information discovery. Yet, most studies on how AI perceives brands and corporations have focused on Western markets, leaving a major gap in understanding how Large Language Models (LLMs) operate in Asia’s multilingual and often restricted digital landscape.

LLM Poisoning is a cybersecurity threat in which adversaries intentionally insert malicious, misleading, or manipulated data into the training or fine-tuning datasets of large language models (LLMs). The goal is to corrupt the model’s learning, introduce vulnerabilities (like backdoors), or bias its outputs.

A very likely solution for marketers being hit by this double whammy of falling social media use and dropping website traffic is to consider Generative Engine Optimization. People will still need the internet to discover brands and then, hopefully, interact with them. If social media is not driving as many users to their websites, then optimising their content in their owned and earned channels can do the job.

Why Do Indonesians Complain About News Quality? It isn’t always fair—but many people in Indonesia express concern about the quality of online news articles. These challenges raise the question: How will AI change news consumption in Indonesia?

Each new days brings more evidence that AI, in the form of LLM search, will profoundly change the way people discover brands and now even in the way they make their purchases.

Indonesian media outlets are grappling with the rise of generative AI, which is transforming the way people access and trust information.

Marketers will be familiar with brand safety, the practice of protecting a brand’s reputation by ensuring that its advertising does not appear alongside inappropriate, harmful, or controversial content.

Website traffic worldwide is experiencing significant decline due to the rise of zero-click searches, where users receive answers directly on search engine results pages (SERPs) without visiting external websites. Key Disruptors

For decades, internal communication teams have been measured by how many memos they send, how many all-staff emails they blast out, or how slick their intranet updates look.

Maverick is thrilled to announce our double win at the 5th ASEAN PR Excellence Awards 2025! We received a Gold Award for Best Crisis Management and a Bronze Award for Best Communication Use of Social Media

Many crises are played out over social media these days. When that happens, organizations find it very difficult to control the narrative of the polarized netizens, especially if it involves an emotional issue.