As a strategic communication consultant, one of the most needed skills is a structured thinking process – which later needed to further develop ideas into a creative yet cohesive communications campaign proposal. Based on that, this is exactly what the participants are going to do in the second-round challenge.
This year, we are challenging you to come up with a short communications strategy by clearly identifying the challenges, objectives, and target audiences based on the brief that we provided. At the same time, you need to take into account of your strategy limitations, applicability and measurement.
Participants have around two weeks to develop the strategy in English.