Maverick Indonesia
Dahlan Iskan, Never a Quitter
Amidst the ongoing digital disruption and the pandemic, the media has been in a continuous decline. The media, especially the print media, is experiencing tremendous pressures. But Dahlan Iskan (DI) has a different belief. The founder of the Jawa Pos...
Journalist Fellowship Extended to More Journalists as Pandemic Bites Deeper in Indonesia
Jakarta, 11 November 2020 – Strategic communications consultancy Maverick and the Alliance of Independent Journalists (AJI) today announced an expansion of their Journalist Fellowship program, even as media houses impose more layoffs or reduced pay and working hours as the...
Maverick Indonesia Terpilih Menjadi Anggota Komite NextGen Group PRCA Asia Tenggara
Singapura, 30 September 2020 – Manager dari konsultan komunikasi strategis Maverick Indonesia, Marsha Imaniara, terpilih sebagai anggota komite NextGen Group yang diluncurkan hari ini oleh Public Relations and Communications Association (PRCA) untuk memajukan edukasi kehumasan di Asia Tenggara. Sosok yang...
Traditional marketing is dead. Here’s what you need to do
Social norms and how people inform themselves have changed, killing off traditional marketing as we know it. The pandemic has accelerated this trend. Before, all brands had to do was to drive shareholder value and they’d be socially acceptable....
Jurnalis dan Usaha Sampingan Di Masa Pandemi COVID-19
Kondisi yang menjadi semakin berat di dunia media di masa Pandemi Covid-19, ternyata malah berhasil memicu dan membangkitkan jiwa kewirausahawan di kalangan sejumlah jurnalis. Industri media yang sudah menghadapi masa sulit sebelum pandemi saat ini mengalami keadaan yang semakin...
Four steps to start preparing integrated measurement to transform your organization
Many organizations are now trying to get used with the new restrictions imposed by COVID-19 or even try to transform themselves for the new normal. As part of the transformation process, the measurement matrix becomes one of the most...
AMEC Virtual Global Summit 2020: Measurement frameworks, myths and new horizons
At Maverick, we keep a close eye on emerging trends and changes in the communications industry. One of the trends we observed is the increasing demand from organizations for proper measurement and evaluation, as well as data-based insights of...
The global communications measurement matrix is here, are you ready to adopt it?
Any discussion about communications measurement has necessarily been heated affairs because AVEs and PR Value have been adopted as the default global measurement standard for years. This was a curious phenomenon because it’s a metric that doesn’t even make...
NGOs Living the New Normal to Maintain Their Presence in Society
Happiness is when you receive solid proof that what you did was truly helpful to others. So we at the Catalyst team in Maverick was all smiles when we received a note from the Lentera Anak Pelangi telling us...
An Internship From Home: Why Not?
On my first day of internship in early March, I stepped expectantly into Maverick’s office in Kebayoran Baru. I was given a tour of the three-story office and introduced to everyone, including Maca, the office cat and wrapped up...