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Maverick Indonesia

A Guide for Businesses Engaging with the Indonesian Media that is struggling to survive

A recent study by the Indonesian Press Council (Dewan Pers) and Universitas Multimedia Nusantara offers valuable insights for businesses navigating the rapidly changing media landscape. The research, titled “Indonesian Media Industry Landscape and the Impact of Digitalization 2023,” highlights...

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When Brand Ambassadors can plunge your brand into a crisis

You would think that to be the ambassador of a prominent brand these days you’d be an expert on the mores of Netizens. Common sense suggests that such influencers, who virtually live on social media, would know what sits...

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Careful Where You Step: Responding Aggressively During a Crisis Might Cost Your Company Money

It seems intuitive for listed companies facing a crisis-like situation: respond aggressively to defend yourself, tell your side of the story, regain the narrative and thereby reestablish control of the situation. If you’re the CEO or communications head of...

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United broke my guitar: A case of missed opportunity in incident handling

In 2009 United Airlines lost 180 million USD in stock value and an untold amount of reputational damage — all because of a disgruntled passenger.  Musician Dave Carroll took a United Airlines flight and checked in his $3,500 Taylor...

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Living in the Era of Permacrisis

Came across a useful word and concept today that fits the times we are in, and has profound implications for companies and PR agencies handling crises: Permacrisis. The term was made word of the year by Collins Dictionary in...

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ESG and CSR: Two Contenders in an Earth-sized Ring

Sustainability, in the context of environmental degradation, is older than you may think. With evidence dating back to at least 500 BC by Plato, discourse on humanity’s impact on the environment has remained consistent. This has been amplified recently...

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The WRP saga: How a brand dug itself into a deeper hole

If you’ve lived through the 90s, chances are that WRP’s catchy jingle “sure you can do, a healthy diet” still echoes in your memory, a testament to its strong foothold in the Indonesian market since its inception. The recent...

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Traditional and Emerging Media: Between Competition and Synergy

The change in how the audience nowadays consume news in the digital era is forcing traditional media to develop their own social media platform. Reuters Institute’s 2023 Digital News Report (DNR) showed that social media has increasingly become a...

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#PRbyTheNumbers: Oppenheimer’s Rise in the Barbenheimer Era

Since the beginning of July, “Barbenheimer” has become one of the hot topics covered by the media. Barbenheimer is essentially a term merging the movie titles two box office hits, Barbie and Oppenheimer. These movies are as different as...

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Unveiling Stunting Prevention Heroes: A Journey in Manggarai Barat with the 1000 Days Fund

Despite being known as one of Indonesia’s top-notch travel destinations, my first trip to Labuan Bajo, Manggarai Barat, West Nusa Tenggara, was not for a typical vacation.  It was for a client of ours – the 1000 Days Fund...

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