How to Fail Like A Pro: The Unwritten Rules of Pitching Press Release to Indonesian Journalist
The first press release I ever killed as a journalist at detik.com came with a headline that read: "Indonesia XXX Bank Supports National Financial Services Sector Development Through Strategic Partnership, Ready to Support National Sovereignty Towards the Golden Indonesia 2045 Vision." Twenty-three words. 184 characters. It took me five seconds to read the title alone. I didn't open it.
‘Sayang, Can You Fact-Check This?’ 5 Ways AI is Taking Over Indonesian Newsrooms
According to the study conducted from December 2025 to January 2026, 75% of Indonesian journalists now use AI, with 53% relying on it daily or multiple times a day
