AMEC Global Measurement Month 2024 #amecmm

As we approach the Global Measurement Month in November, it’s time to reflect on how far we’ve come in communication measurement and where we’re heading. The communication landscape has transformed dramatically – from the rise of AI and digital platforms to evolving audience behaviors plus fragmenting media channels. Yet one question remains crucial: Are we adapting our measurement approaches to keep pace with these changes?

The challenge facing communication professionals today isn’t just about measuring more, but measuring what truly matters. With audiences spread across multiple platforms and consuming content in increasingly diverse ways, traditional single-channel metrics no longer tell the complete story. We need integrated measurement approaches that capture the full spectrum of communication impact.

This is why AMEC Integrated Evaluation Framework (IEF) has become such a vital tool for modern communications. The framework provides a structured approach to measuring communication effectiveness across channels, helping organizations focus on outcomes rather than just outputs. It’s about understanding not just what we’re doing, but what difference we’re making.

Indonesia Shines in Global Communication Measurement

The adoption of integrated measurement approaches is already showing promising results in Indonesia. Several organizations have successfully implemented the AMEC IEF, demonstrating that integrated measurement isn’t just for global markets – it’s becoming a reality right here in Indonesia.

This progress is particularly evident in recent achievements: IPB University and Asuransi Astra have achieved a remarkable milestone by being shortlisted for the AMEC Awards 2024, competing alongside global leaders in communication measurement excellence. Maverick is also honored to be shortlisted, showcasing Indonesia’s growing expertise in this field. These achievements mark a significant step forward for Indonesia in the international measurement landscape.

Join the conversation with our Director, Analytics & Insights, and the finalists on November 1st, 2024, to learn about their first steps in building their measurement journey.

AMEC Integrated Evaluation Frameworks Now Available in Indonesian

To further support Indonesian organizations to start embarking on their measurement journey, AMEC has made its Barcelona Principles, Integrated Evaluation Framework, Planning Guideline, and Taxonomy available in Indonesian. This localization effort aims to make sophisticated measurements more accessible to a wider range of practitioners.

Join Us This November

As part of AMEC Global Measurement Month 2024 #amecmm, we’re excited to announce some of the events from Indonesia and APAC:

Data Driven or Data Driver – Analysts’ Role in Communication. We believe in nurturing the next generation of communication professionals. Join us as we share insights into analytics roles at Maverick and discuss how data-driven approaches are shaping the future of communication. This session aims for students to prepare tomorrow’s practitioners for a measurement-first communication landscape.

Kickstarting Your Measurement Journey. Are you looking to begin or enhance your measurement practices? AMEC’s APAC Co-Chairs, Felicia Nugroho and Deb Camden, will deliver practical tips and guidance on starting your measurement journey. Learn how to implement meaningful metrics that align with your communication objectives and organizational goals.

Whether you’re just starting your measurement journey or looking to enhance your existing framework, AMEC Global Measurement Month 2024 #amecmm offers an opportunity to learn from global leaders and connect with measurement professionals worldwide. Check out other webinars and events happening during AMEC Global Measurement Month 2024. 

Stay tuned for more updates on workshops, webinars, and case studies that will help you elevate your communication measurement game.

Are you ready to transform how you measure communication impact? Let’s make this November a turning point in your measurement journey.

Written by

Felicia Nugroho, Director – Analytics & Insights. AMEC Board Director, APAC Co-Chair