Maverick - Public Relations in an AI-Driven Landscape

Do or dare? Did Converse Shoot Itself in The Foot or Do The Right Thing in Advertisement Controversy?

The advertisement was meant for the Asian market but things are so interconnected these days that what gets shown in Asia gets to be seen on the other side of the world as well.

Hotman and The Power of The Narrative

Hotman has always been Hotman. Loud, brash, lewd and mysoginistic with women,

Polyperma Crisis: The End of the "Business as Usual" Delusion for Communications Leaders

A polyperma crisis is a communication environment where multiple, interconnected issues emerge, evolve, and persist simultaneously without a clear beginning or end

Naughty CEOs a Major Cause of Crisis in 2025

CEO misbehavior was a major cause for corporations apart from the chaos caused by a polarized political environment

Are LLMs Hampering Press From Calling Out Bad Actors?

LLM platforms such as ChatGPT, Perplexity and Google Ai Overviews could weaken the power of the media

Why You Need to Increase Your Budget for PR and Earned Media Now

Gartner, a leading global research and advisory firm has predicted that by next year Large Language Models (LLMs) as a replacement for traditional search will drive a two-fold increase in PR and earned media budgets.