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The WRP saga: How a brand dug itself into a deeper hole

If you’ve lived through the 90s, chances are that WRP’s catchy jingle “sure you can do, a healthy diet” still echoes in your memory, a testament to its strong foothold in the Indonesian market since its inception. The recent...

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Traditional and Emerging Media: Between Competition and Synergy

The change in how the audience nowadays consume news in the digital era is forcing traditional media to develop their own social media platform. Reuters Institute’s 2023 Digital News Report (DNR) showed that social media has increasingly become a...

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#PRbyTheNumbers: Oppenheimer’s Rise in the Barbenheimer Era

Since the beginning of July, “Barbenheimer” has become one of the hot topics covered by the media. Barbenheimer is essentially a term merging the movie titles two box office hits, Barbie and Oppenheimer. These movies are as different as...

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Unveiling Stunting Prevention Heroes: A Journey in Manggarai Barat with the 1000 Days Fund

Despite being known as one of Indonesia’s top-notch travel destinations, my first trip to Labuan Bajo, Manggarai Barat, West Nusa Tenggara, was not for a typical vacation.  It was for a client of ours – the 1000 Days Fund...

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#PRbyTheNumbers: How Baso A Fung turned a potential crisis into an opportunity

The Chinese word for crisis, 危機 (wēijī), consists of two characters that respectively mean danger and opportunity. This etymology was popularized by John F. Kennedy to illustrate that there’s an opportunity in a crisis. There are perhaps only few...

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Vanity to Value: Demonstrating the Impact of Communications

Maverick’s head of Analytics and Insights Felicia Nugroho recently attended AMEC’s Global Measurement and Evaluation Summit 2023 in Miami, Florida and learned from experts and specialists on the hottest developments in communication and measurement. This is her report: Every...

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The Future of Presenters in Television Journalism

That evening, Karni Ilyas looked somehow different. The senior journalist greeted viewers in his trademark hoarse voice and proceeded to introduce two women whom he said would join the ranks of the country’s news presenters. Ilyas’ appearance was definitively...

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ChatGPT and How Journalists Should Work on the Transition

ChatGPT, an artificial intelligence(AI)-based chatbot developed by OpenAI has caught the attention of the media. Given its capabilities you’d think that journalists would rush to use it, at least as an aid to their story writing.  ChatGPT could do...

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The Burden Behind A Child-Free Decision

If there’s an easy way to describe what parenting life looks like, it would be a line from Barney in How I Met Your Mother. When he saw his newborn baby he said: “You are the love of my...

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The Debate on AI’s Impact on Creative Workers: Will AI Enhance or Replace Human Creativity?

I have listened to many discussions among my fellow creative workers, surrounding the rise of artificial intelligence (AI). Some claim that it has the potential to replace human creativity. This conversation was sparked by the rising popularity of Dall-e...

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