NGOs Living the New Normal to Maintain Their Presence in Society

Happiness is when you receive solid proof that what you did was truly helpful to others.

So we at the Catalyst team in Maverick was all smiles when we received a note from the Lentera Anak Pelangi telling us that they tried out an idea raised during our session two months ago and found that it really helped them.

Catalyst, for those unfamiliar with it, is an initiative by Maverick to create shared value with Indonesian NGOs and non-profits. We think their work benefits society greatly but they could do with better communications skills and practices that Maverick is privy to.

So when the pandemic began to affect all of us and we had to work from home to try to flatten the curve, we organized an online webinar with 16 Indonesian NGOs on how they can adapt to the new circumstances.

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An Internship From Home: Why Not? 

On my first day of internship in early March, I stepped expectantly into Maverick’s office in Kebayoran Baru. I was given a tour of the three-story office and introduced to everyone, including Maca, the office cat and wrapped up the day with orientation sessions with several of the team leaders. Everything seemed to move so fast and efficient with the Mavericks, who seemed very serious about their work but would also not hesitate to let their hair down.

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COVID-19 Forging A New Normal for Media Events?

I’ve always been taught that face-to-face interactions are to be preferred over remote ones through technology.

Throughout my days as a communication student, then a reporter and finally a public relations consultant I practiced and came to believe that physical presence helps us to establish better professional relationships and therefore makes us more effective at work.

Then COVID-19 came along and disrupted everything.

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The Charm of Growing Up: Be More Flexible Toward the Unexpected

“Trish, see the world”, said my beloved grandma one afternoon. At the time, I just smirked and coldly responded “we’ll see”.

It’s not that I don’t like to travel, believe me, I love it! It’s just that I hate facing things that are beyond my control. For me, everything needs to be well planned and predictable. You need to make time to think about the pros and cons, and being reckless just because ‘YOLO’ is for me, utter nonsense.

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Coronavirus Xiaomi - Fake News

Coronavirus Fake News and Xiaomi

Last week saw the viral spread on Indonesia social media of the “news” that said Xiaomi smartphones could somehow spread the coronavirus.

Though logic-defying and blatantly fake, this piece of news was picked up by online news portals and made viral by many social media users. As an analyst at Maverick, the epidemiology of this fake news item is fascinating for me, as it contains lessons about its contagious pathways and what could be done in future outbreaks.

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IDN Times, Menjawab Tantangan ‘Tsunami Informasi’ bagi Milenial dan Gen Z

Tahun politik 2014 yang lalu menyaksikan hadirnya sebuah platform teknologi anyar di tengah puluhan media daring yang sudah meramaikan jagat maya. Inilah IDN Times, media berbasis daring yang dibangun  Winston dan  William Utomo yang tergabung dalam IDN Media. Jargon ‘The Voice of Millennials and Gen Z’ menjadi kalimat ikoniknya.

Generasi Y, atau yang lebih dikenal dengan generasi milenial, terus menjadi perbincangan dalam berbagai industri, tidak terkecuali media massa. Berbagai sektor seakan-akan berlomba menggaet kaum milenial ini. Tetapi, tanpa disadari, generasi Y yang termuda kini sebenarnya sudah menginjak usia 24 tahun dan perhatian pun mulai beralih kepada Generasi selanjutnya, generasi Z. Industri kini mencoba mencari pola perilaku generasi Z yang masih perlu terus dicermati.

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The War of the Two Biggest E-commerce Companies in Indonesia to Start the New Decade: Who Wins?

Shopee started the celebrity endorsement war among e-commerce businesses in Indonesia by signing up Blackpink, a highly popular Korean girlband, for advertisements in the latter half of 2018. Inspired by Shopee, in October 2019 the biggest domestic e-commerce platform Tokopedia spent approximately Rp17 billion to make the hottest boyband in the world, BTS, their brand ambassador. Social media were thus abuzz with talks about the ads that feature the seven BTS members.

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