What is dark social? How should brands respond to dark social?
When you copy a URL from the browser and paste into an email or a messaging app and send it your friend or family member, you’ve engaged in what is called “dark social”.
Pemerintah memblokir Telegram karena aplikasi obrolan tersebut menjadi saluran komunikasi teroris dan progapanda radikalisme. Sebelum memblokir, pemerintah mengaku sudah enam kali mengirim surat ke peringatan kepada pengelola Telegram, dari Maret 2016 hingga Juli 2017, namun tak ada respons sama sekali. Akhirnya akses via web ke layanan Telegram pun ditutup.
Bagaimana kasus itu dilihat dari sisi public relations? Bagaimana mencegahnya agar tak terulang? Read More
Sejumlah akun di Instagram mendadak ditangguhkan gara-gara ikut lomba foto yang digelar oleh BNI. Apa yang sebenarnya terjadi? Mengapa akun-akun itu dibekukan? Bagaimana mencegah insiden semacam itu terjadi lagi? Bagaimana pula pengaruhnya dari sisi public relations bagi BNI? Read More
Kaesang Pangarep dilaporkan ke polisi. Seorang warga Bekasi melaporkan putra bungsu Presiden Joko Widodo itu ke polisi karena menilai ucapan Kaesang pada vlognya yang berjudul #BapakMintaProyek mengandung ujaran kebencian.
Memang Kaesang belum tentu bersalah, namun bagaimana seharusnya kita menggunakan media sosial agar tak tersandung masalah hukum? Read More
The creative industry is currently bursting with life. We’re seeing more companies coming up with non-traditional ideas to market their products along with new innovative products as well. How to foster employee’s creativity and innovation in your office? Read More
Light traffic has always been the bane of website owners, you’ve worked so hard on your website and even spent money on it, but you seem to be barely getting any traffic to your website, let alone customers. So you question whether or not people actually care about what you have to say, or if your content has any value at all.
No need to worry, we’re here to help. How? Read More
Every brand wants to engage their audience and spread their message as far and wide as possible. But how they make their brand story resonate with the audience is the biggest challenge that brands need to do accomplish. The human attention span is pretty limited and with today’s excess of information, traditional marketing just doesn’t cut it anymore.
That’s why the marketing industry is now more focused on the storytelling aspect, and brands are just now starting to jump in. Except when they do jump, the results aren’t always the same for every company.
Here are few mistakes that brands and companies make when they want to tell a story. Read More
Generalizing a large group of people based on their generation won’t solve any problems, these ‘Millennials’ or the Y generation grew up in a time of financial crises and are pioneers and the first to be highly exposed to technological change, their lives are linked into global network deeper than the previous generations.
Millennials have a bad reputation, and it’s not entirely their fault. The world is always is changing and so are its people. Sometimes it can be hard to keep up with the ongoing shifts on how to think and how to act. Some people might prefer to keep things the way they are and others would rather embrace the oncoming changes. Like it or not, the Millennials are here to stay, and they’re ready to join your workforce or they might already be in it. So how can we make the best of this situation? It’s best to understand what drives them and help them grow with these suggestions: Read More
How many of you PR consultants, facing a client in a crisis-like situation, are asked to highlight he good deeds they have done, their CSR commitments, the amount of taxes they’ve paid and the rightness of their cause? Read More
If you’re looking for qualified employees, you might want to check arrival gate at the airport instead of a job fair. People carrying backpacks about to head to their next destination might be a better option than those who have never left the country or even their city. In our current time where everything is connected, well-traveled people might be a better choice when we are looking for new employees. Read More