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Views

Sharing with you some views and thoughts from Maverick
NFTs as a Business Alternative for the Media Industry and Content Distribution

The development of technology is marked by a fast-paced dynamism and the trends in this industry are undergoing rapid changes, forcing business players from various sectors to adapt or be left behind. This is also happening in the media...

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Timika: A Valuable Trip to the Dollar City

I joined Maverick as a fresh graduate around two years ago, where I was able to enjoy around 3 months of interacting with my colleagues and clients in person.  Then COVID-19 struck.  Since then, work life has been a...

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Mandalika: All Good But For The Last Lap

Mandalika. Even the name sounds exotic.  Until recently it was just another destination in Lombok, an island known for adventure activities and stunning beaches.   Then the Government selected it as the site for the MotoGP World Championship, and the...

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Keeping Up with the New Normal: The Rise of ESG in Doing Business as Usual

In the past two years, the pandemic has been a catalyst to emerging trends. One of the most prominent of these is conscious consumerism. More than ever, consumers today want to know where the products  they use come from,...

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The Rush of Conventional Media Towards Social Media

Reuters Digital News Report 2021 has clearly shown how online media has become the favorite media for most Indonesians, especially those in urban areas. With an internet penetration of up to 71 percent of its 276 million people, conventional...

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NFTs in Indonesia – a Passing Fad or Here to Stay?

Right now, NFTs are the talk of the town and on social media. These Non Fungible Tokens which are essentially JPEGs, are fetching exorbitant prices.  Some say that this is the gateway for a new digital age, but that...

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The Making of an Analyst

The first time I heard about the Maverick x UNPAD Fellowship Program was from my lecturer. She asked me if I’d be interested to participate as a candidate. I had very little idea what it was about but as...

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How to Make TikTok Tick for Marketers

Some TikTok videos become overnight sensations, some continue to sensate for months. Still, others never take off. Whatever the case, TikTok videos flood all our social media platforms. TikTok has grown exponentially over the past few years. Within the...

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National Press Day, reflection for a sustainable media industry

Every ninth of February is celebrated in Indonesia as National Press Day. It marks the day the first Indonesian journalist association, Persatuan Wartawan Indonesia (PWI), was established in Surakarta, Central Java, in 1946, the year after the country proclaimed...

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2021: Ups, Downs, & Forwards

“Never stop learning”, that was the advice my father gave me on my first day in Maverick. It was not always be on time or be a team player. It was a reminder to be curious, absorb knowledge, and...

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Podcast: Trendy, Edgy, but Short of Supporting Facilities

Podcast is an abbreviation of iPod and Broadcast, an audio recording that can be listened to through the internet. Since being introduced to the public in the early 2000s, podcasts have grown and developed into new media. In Indonesia...

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Meraih Pundi-pundi Rupiah dari Karya Lexy Rambadeta

Menjadi jurnalis lepas dengan memanfaatkan kanal YouTube merupakan hal yang menjanjikan. YouTube menawarkan kebebasan berkarya termasuk pendapatan yang cukup besar. Bahkan tak sedikit pundi-pundi yang didapatkan setiap bulannya bila berhasil menarik penonton dari kanal ini. Setidaknya hal tersebut yang...

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Forging True Good Relations, Without a Catch

It is almost the end of the year and most brands are busy preparing gifts or hampers for their stakeholders. Sending hampers was once a simple gesture to maintain relationships or to appreciate other people’s hard work throughout the...

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My First Dive into a Strategic Communications Consultancy

It was early October when I first set foot (virtually) on Maverick soil, marking the start of my two-month-long work experience. I was both excited and daunted by the opportunity; excited to venture into an activity that I’ve never...

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