Blog
#PRbyNumbers: How a Simple Word Became a Powerful Political Tool
Start of “Weird” CampaignSince July 2024, the Weird campaign against Trump has become central to the Democrats 2024 strategy against Donald Trump and JD Vance. The narrative began with Tim Walz’s critique of Trump during his July 23 appearance...
National Data Center Hack: Lessons Learned in Crisis Communication
Indonesia’s Data Caper: A Cautionary Tale The recent ransomware attack on Indonesia’s National Data Center, which saw hackers demand a cool $8 million, serves as a stark reminder of the importance of effective crisis communication. While the technical aspects...
Measuring Impact in the Age of AI: Why Data is the New Currency of Communication
In the ever-evolving landscape of communications, measuring impact has transitioned from traditional metrics to a sophisticated integration of data and technology. Reflecting on my journey since attending the AMEC Summit in Barcelona back in 2018, I realize how much...
From Likes to Learnings: The Decline of Entertainment Influencers?
You probably go to Instagram or Tiktok mainly for entertainment but remember the feeling you get the last time you learned a surprising fact or picked up a new skill while scrolling through Instagram or TikTok? It might surprise...