Rethinking Communication Measurement in the Modern Landscape
The communications landscape today bears little resemblance to its past. Artificial intelligence now shapes content creation and distribution, emerging platforms continue to transform audience engagement, and sophisticated data analytics offer unprecedented insights into communication effectiveness. Yet many organizations still...
Politically-charged 2024 and what it means for PR in 2025
2024 moved so fast, packed with a whirlwind of unexpected events both locally and globally. It was a year that tested the resilience of brands and organizations in Indonesia, as the country held two significant elections—the presidential and regional...
Authenticity in Digital Age: Sheggario’s Journey Beyond Algorithms
Ario Pratomo, also known as Sheggario, is proof that influence isn’t just about staying trendy—it’s about staying true. Enduringly so. Since 2009, Ario has built a reputation as a content creator who doesn’t just follow the conversation but shapes...
Are You Chasing Shiny Numbers or Driving Real Value?
Picture this: You’ve just launched a major campaign. The numbers look fantastic – hundreds of news articles, millions in PR value (AVE), countless social media impressions. Your boss is thrilled, the client is ecstatic, and everyone’s celebrating what looks...