How to Make TikTok Tick for Marketers
Some TikTok videos become overnight sensations, some continue to sensate for months. Still, others never take off. Whatever the case, TikTok videos flood all our social media platforms. TikTok has grown exponentially over the past few years. Within the...
National Press Day, reflection for a sustainable media industry
Every ninth of February is celebrated in Indonesia as National Press Day. It marks the day the first Indonesian journalist association, Persatuan Wartawan Indonesia (PWI), was established in Surakarta, Central Java, in 1946, the year after the country proclaimed...
2021: Ups, Downs, & Forwards
“Never stop learning”, that was the advice my father gave me on my first day in Maverick. It was not always be on time or be a team player. It was a reminder to be curious, absorb knowledge, and...
Podcast: Trendy, Edgy, but Short of Supporting Facilities
Podcast is an abbreviation of iPod and Broadcast, an audio recording that can be listened to through the internet. Since being introduced to the public in the early 2000s, podcasts have grown and developed into new media. In Indonesia...
Meraih Pundi-pundi Rupiah dari Karya Lexy Rambadeta
Menjadi jurnalis lepas dengan memanfaatkan kanal YouTube merupakan hal yang menjanjikan. YouTube menawarkan kebebasan berkarya termasuk pendapatan yang cukup besar. Bahkan tak sedikit pundi-pundi yang didapatkan setiap bulannya bila berhasil menarik penonton dari kanal ini. Setidaknya hal tersebut yang...
Forging True Good Relations, Without a Catch
It is almost the end of the year and most brands are busy preparing gifts or hampers for their stakeholders. Sending hampers was once a simple gesture to maintain relationships or to appreciate other people’s hard work throughout the...
My First Dive into a Strategic Communications Consultancy
It was early October when I first set foot (virtually) on Maverick soil, marking the start of my two-month-long work experience. I was both excited and daunted by the opportunity; excited to venture into an activity that I’ve never...
Mental Health, an Often Underestimated Issue
Every tenth of October is celebrated as World Mental Health Day, to help remind the world about the importance of mental health. This has become even more relevant considering the significant rise in the number of mental health cases...
Unfocused, long-drawn online events: Journalists’ main pandemic woes
Maverick discussed with a number of media practitioners on online webinars and press conferences in times of pandemics.
Luring Niche Online Media Readers with Paid Content
we are in a situation where online media is facing pressure or competition from social media. This is a phenomenon that has been happening for quite some time, following the appearance of social media
Tantangan Komunikasi Organisasi Nirlaba di Masa Pandemi
Perubahan cara bekerja dan berinteraksi ini membawa dampak yang cukup signifikan, terutama terlihat dalam meningkatnya ketergantungan atas komunikasi dan interaksi virtual
#UntukJurnalisID: The Struggle to Find a NICU Ward for a Baby with COVID-19
Novi Nadya, journalist at Fimela.com, and Covid-19 survivor. Covid-19 has definitively tested me and my small family. Just 12 days after I gave birth to my firstborn, we were both declared positively infected with Covid-19. As was my husband....
Plight of the information front-liners
Journalists are the less obvious front-liners in the pandemic. More of them are getting infected by COVID in the latest surge of cases and we need to help them out.
Corbuzier Did His Magic, Beating the Media to Interview the Commander
Netizens and the media were quite surprised when Prabowo chose Close The Door, Deddy Corbuzier’s video podcast for his maiden interview as Minister of Defence.