How the Pandemic Affects Indonesia's Media Landscape Worse Than the Digital Disruption
Jakarta, 15 January 2021 – The ongoing pandemic is now past its 35thweek, a prolonged calamity that the world was never been prepared to face. It did not only force changes in our daily activities but it has also forced us to forsake direct face-to-face interaction for virtual, online interaction instead. The media and their...
It may be counterintuitive but the Internet tends to narrow rather than widen our sources of information. People now seldom go surfing for information and are unlikely to diligently go through a news portal as the older generation would when reading a newspaper. If you look at hope people consume news and information today you...
Amidst the ongoing digital disruption and the pandemic, the media has been in a continuous decline. The media, especially the print media, is experiencing tremendous pressures. But Dahlan Iskan (DI) has a different belief. The founder of the Jawa Pos Group believes that print is getting more important today than it ever was. Dahlan Iskan launched disway.id on February...
Journalist Fellowship Extended to More Journalists as Pandemic Bites Deeper in Indonesia
Jakarta, 11 November 2020 – Strategic communications consultancy Maverick and the Alliance of Independent Journalists (AJI) today announced an expansion of their Journalist Fellowship program, even as media houses impose more layoffs or reduced pay and working hours as the pandemic bites deeper economically. The two organizations today announced the launch of The Journalist Fellowship Program...
Traditional marketing is dead. Here’s what you need to do
Social norms and how people inform themselves have changed, killing off traditional marketing as we know it. The pandemic has accelerated this trend. Before, all brands had to do was to drive shareholder value and they’d be socially acceptable. That is no longer sufficient. Today brands are expected to take responsibility for their impact on...
The global communications measurement matrix is here, are you ready to adopt it?
Any discussion about communications measurement has necessarily been heated affairs because AVEs and PR Value have been adopted as the default global measurement standard for years. This was a curious phenomenon because it’s a metric that doesn’t even make sense in the first place. AVEs arose because PR professionals wanted to be able to demonstrate...
