A Guide for Businesses Engaging with the Indonesian Media that is struggling to survive
A recent study by the Indonesian Press Council (Dewan Pers) and Universitas Multimedia Nusantara offers valuable insights for businesses navigating the rapidly changing media landscape. The research, titled “Indonesian Media Industry Landscape and the Impact of Digitalization 2023,” highlights the challenges and opportunities presented by digital disruption, with a critical note: the Press Council itself...
Careful Where You Step: Responding Aggressively During a Crisis Might Cost Your Company Money
It seems intuitive for listed companies facing a crisis-like situation: respond aggressively to defend yourself, tell your side of the story, regain the narrative and thereby reestablish control of the situation. If you’re the CEO or communications head of that company you’d do well to pause and reconsider your actions. A new research conducted by...
United broke my guitar: A case of missed opportunity in incident handling
In 2009 United Airlines lost 180 million USD in stock value and an untold amount of reputational damage — all because of a disgruntled passenger. Musician Dave Carroll took a United Airlines flight and checked in his $3,500 Taylor guitar. When he arrived at his destination he found the guitar severely damaged. He filed a...
ESG and CSR: Two Contenders in an Earth-sized Ring
Sustainability, in the context of environmental degradation, is older than you may think. With evidence dating back to at least 500 BC by Plato, discourse on humanity’s impact on the environment has remained consistent. This has been amplified recently by climate change where, for example, 195 parties at the 2015 Paris Agreement agreed to limit...
The WRP saga: How a brand dug itself into a deeper hole
If you’ve lived through the 90s, chances are that WRP’s catchy jingle “sure you can do, a healthy diet” still echoes in your memory, a testament to its strong foothold in the Indonesian market since its inception. The recent controversy, that played out mainly on social media, however, has tarnished this long-established brand. The incident...
