Maverick Wins Gold & Bronze at 5th ASEAN PR Awards
Maverick is thrilled to announce our double win at the 5th ASEAN PR Excellence Awards 2025! We received a Gold Award for Best Crisis Management and a Bronze Award for Best Communication Use of Social Media
Politically-charged 2024 and what it means for PR in 2025
Explore how Politically-charged 2024 and what it means for PR in 2025. Learn trends for 2025, from community engagement to data-driven insights and audience alignment
A Guide for Businesses Engaging with the Indonesian Media that is struggling to survive
A recent study by the Indonesian Press Council (Dewan Pers) and Universitas Multimedia Nusantara offers valuable insights for businesses navigating the rapidly changing media landscape. The research, titled “Indonesian Media Industry Landscape and the Impact of Digitalization 2023,” highlights the challenges and opportunities presented by digital disruption, with a critical note: the Press Council itself...
Careful Where You Step: Responding Aggressively During a Crisis Might Cost Your Company Money
It seems intuitive for listed companies facing a crisis-like situation: respond aggressively to defend yourself, tell your side of the story, regain the narrative and thereby reestablish control of the situation. If you’re the CEO or communications head of that company you’d do well to pause and reconsider your actions. A new research conducted by...
United broke my guitar: A case of missed opportunity in incident handling
In 2009 United Airlines lost 180 million USD in stock value and an untold amount of reputational damage — all because of a disgruntled passenger. Musician Dave Carroll took a United Airlines flight and checked in his $3,500 Taylor guitar. When he arrived at his destination he found the guitar severely damaged. He filed a...
