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The Rush of Conventional Media Towards Social Media
The Rush of Conventional Media Towards Social Media

Reuters Digital News Report 2021 has clearly shown how online media has become the favorite media for most Indonesians, especially those in urban areas. With an internet penetration of up to 71 percent of its 276 million people, conventional media such as newsprints, television, and radio are all seeing their customer base being slowly undermined...

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Keeping Up with the New Normal: The Rise of ESG in Doing Business as Usual
Keeping Up with the New Normal: The Rise of ESG in Doing Business as Usual

the past two years, the pandemic has been a catalyst to emerging trends. One of the most prominent of these is conscious consumerism.

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NFTs in Indonesia – a Passing Fad or Here to Stay?
NFTs in Indonesia – a Passing Fad or Here to Stay?

NFTs are taking the world by storm these days. But will it last? Or will it just be a fad? Read here for our take on NFTs

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The Making of an Analys
The Making of an Analys

The first time I heard about the Maverick x UNPAD Fellowship Program was from my lecturer. She asked me if I’d be interested to participate as a candidate. I had very little idea what it was about but as a Communication Science student with a severe case of FOMO, I said yes immediately. The next...

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How to Make TikTok Tick for Marketers
How to Make TikTok Tick for Marketers

Some Tik Tok videos become overnight sensations, others never take off. So how can marketers make sensations in this new platform?

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National Press Day, reflection for a sustainable media industry
National Press Day, reflection for a sustainable media industry

In this year's National Press Day, PWI will continue in its efforts to back media companies that are affected by the pandemic onslaught

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