Traditional and Emerging Media: Between Competition and Synergy
The change in how the audience nowadays consume news in the digital era is forcing traditional media to develop their own social media platform. Reuters Institute’s 2023 Digital News Report (DNR) showed that social media has increasingly become a significant source of news, especially for the younger generations. The presence of emerging media or new...
Unveiling Stunting Prevention Heroes: A Journey in Manggarai Barat with the 1000 Days Fund
Despite being known as one of Indonesia’s top-notch travel destinations, my first trip to Labuan Bajo, Manggarai Barat, West Nusa Tenggara, was not for a typical vacation. It was for a client of ours – the 1000 Days Fund – a non-profit organization that believes stunting prevention goes beyond food aid, but rather in investing..
#PRbyTheNumbers: How Baso A Fung turned a potential crisis into an opportunity
The Chinese word for crisis, 危機 (wēijī), consists of two characters that respectively mean danger and opportunity. This etymology was popularized by John F. Kennedy to illustrate that there’s an opportunity in a crisis. There are perhaps only few organizations that can master the art of flipping a crisis-like situation into an opportunity.
Vanity to Value: Demonstrating the Impact of Communications
Maverick’s head of Analytics and Insights Felicia Nugroho recently attended AMEC’s Global Measurement and Evaluation Summit 2023 in Miami, Florida and learned from experts and specialists on the hottest developments in communication and measurement. This is her report: Every year, PR and communication professionals, media intelligence specialists, and academics come together to exchange knowledge and...
That evening, Karni Ilyas looked somehow different. The senior journalist greeted viewers in his trademark hoarse voice and proceeded to introduce two women whom he said would join the ranks of the country’s news presenters. Ilyas’ appearance was definitively strange and so were that of the two women he presented. They all appeared stiff and...
ChatGPT and How Journalists Should Work on the Transition
ChatGPT, an artificial intelligence(AI)-based chatbot developed by OpenAI has caught the attention of the media. Given its capabilities you’d think that journalists would rush to use it, at least as an aid to their story writing. ChatGPT could do the heavy lifting on their desktop research, generating story ideas and perhaps even help with a...
