Came across a useful word and concept today that fits the times we are in, and has profound implications for companies and PR agencies handling crises: Permacrisis. The term was made word of the year by Collins Dictionary in...

Sustainability, in the context of environmental degradation, is older than you may think. With evidence dating back to at least 500 BC by Plato, discourse on humanity’s impact on the environment has remained consistent. This has been amplified recently...

If you’ve lived through the 90s, chances are that WRP’s catchy jingle “sure you can do, a healthy diet” still echoes in your memory, a testament to its strong foothold in the Indonesian market since its inception. The recent...

The change in how the audience nowadays consume news in the digital era is forcing traditional media to develop their own social media platform. Reuters Institute’s 2023 Digital News Report (DNR) showed that social media has increasingly become a...

Since the beginning of July, “Barbenheimer” has become one of the hot topics covered by the media. Barbenheimer is essentially a term merging the movie titles two box office hits, Barbie and Oppenheimer. These movies are as different as...

Despite being known as one of Indonesia’s top-notch travel destinations, my first trip to Labuan Bajo, Manggarai Barat, West Nusa Tenggara, was not for a typical vacation.  It was for a client of ours – the 1000 Days Fund...

The Chinese word for crisis, 危機 (wēijī), consists of two characters that respectively mean danger and opportunity. This etymology was popularized by John F. Kennedy to illustrate that there’s an opportunity in a crisis. There are perhaps only few...

Maverick’s head of Analytics and Insights Felicia Nugroho recently attended AMEC’s Global Measurement and Evaluation Summit 2023 in Miami, Florida and learned from experts and specialists on the hottest developments in communication and measurement. This is her report: Every...