KAREN KUSNADI
Four steps to start preparing integrated measurement to transform your organization
Many organizations are now trying to get used with the new restrictions imposed by COVID-19 or even try to transform themselves for the new normal. As part of the transformation process, the measurement matrix becomes one of the most...
AMEC Virtual Global Summit 2020: Measurement frameworks, myths and new horizons
At Maverick, we keep a close eye on emerging trends and changes in the communications industry. One of the trends we observed is the increasing demand from organizations for proper measurement and evaluation, as well as data-based insights of...
The global communications measurement matrix is here, are you ready to adopt it?
Any discussion about communications measurement has necessarily been heated affairs because AVEs and PR Value have been adopted as the default global measurement standard for years. This was a curious phenomenon because it’s a metric that doesn’t even make...