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*PR Value, a term commonly used in some markets, is typically calculated by multiplying the Advertising Value Equivalent (AVE) by a number. AVE itself is derived by measuring editorial space and multiplying it by the advertising rate of that media outlet.
Are You Chasing Shiny Numbers or Driving Real Value?

Picture this: You’ve just launched a major campaign. The numbers look fantastic – hundreds of news articles, millions in PR value (AVE), countless social media impressions. Your boss is thrilled, the client is ecstatic, and everyone’s celebrating what looks...

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November 28, 2024
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