Maverick - Public Relations in an AI-Driven Landscape

Worried About AI Replacing People? In Marketing, It Is Raising the Accountability of CMOs

If you're a CMO, here's a question worth pondering: where does the more immediate threat from AI actually lie?

Generative Engine Optimization (GEO): How It Works, and Why It Matters

GEO ensures that content is not just indexed by AI systems, but is incorporated into their responses.

Google Now Makes Source Links More Visible in AI Overviews, What It Means for Brands and Publishers

Google is now making changes to how source links are presented within its AI Overviews and AI Mode.

How AI Chooses Which Brands to Mention

AI systems don’t start with positions. They start with usefulness, assembling answers from the information that best fits the question.

AI Visibility & Brand Reputation in the Age of Generative Search

Generative search systems select, synthesize, and present brand information, not retrieve ranked pages.

Maverick at GridOto Awards 2025, How Generative AI Is Rewriting Brand Reputation

Discover how Artificial Intelligence is redefining reputation and trust in Indonesia’s automotive industry. Maverick Indonesia, in collaboration with DataXet and GRID Network, reveals how AI platforms like ChatGPT, Gemini, and Perplexity interpret, cite, and rank automotive brands shaping consumer decisions in the Zero-Click era where credibility, not visibility, drives influence.