Maverick is thrilled to announce our double win at the 5th ASEAN PR Excellence Awards 2025!

We received a Gold Award for Best Crisis Management and a Bronze Award for Best Communication Use of Social Media for our “Transformers ONE – Exclusive Merchandise Hunt” campaign.

These top honors, presented by the Jakarta-based ASEAN Public Relations Network (APRN) in collaboration with the Institute of Public Relations Malaysia (IPRM), affirm Maverick’s leadership and commitment to delivering impactful, creative results across Southeast Asia.

We’re incredibly proud to receive the Gold Award for Best Crisis Management, a recognition of our strategic work in one of the region’s most high-stakes corporate crises. Brought in mid-crisis, Maverick was tasked to shape public perception and rebuild stakeholder trust under extreme scrutiny.

We applied a data-driven approach that combined narrative mapping and sentiment tracking, strategic engagement with key opinion leaders, and timely message development and positioning.

Gold for Best Crisis Management

Our job was to shift the conversation — not just manage it — by finding the right voices, framing the right story, and building message discipline across the organization.

This award affirms that when strategy, speed, and storytelling come together, communications can drive real business outcomes. 

Our work helped shift media and public sentiment significantly. Favorable news coverage grew from 23% to over 67%, while negative coverage dropped sharply. Social media sentiment also improved, with unfavorable mentions falling from 70% to 56%. Most notably, the main objective was achieved with overwhelming support— a strong indicator of restored trust and confidence.

Bronze for “Transformers ONE – Exclusive Merchandise Hunt”

Our Bronze Award for Best Communication Use of Social Media celebrates the innovative and effective campaign for Hasbro’s Transformers ONE toy line.

Facing low toy interest despite movie buzz and unofficial products, we capitalized on the online excitement around toy influencer Medy Renaldy‘s “lost” Megatron coin. Partnering with Medy, we launched the “Exclusive Merchandise Hunt,” transforming online chatter into real-life engagement.

This social media campaign skillfully guided audience excitement towards official Hasbro products, with fans joining a treasure hunt for collectible coins in retail stores and actively sharing their experiences online.

This strategy generated over 11 million social media impressions, led to a 100% surge in search interest for Transformers toys, and boosted sales by a remarkable 141% within a single month.

Maverick thanks APRN and IPRM for these incredible honors. These awards motivate us to keep pushing the boundaries of public relations and delivering impactful, creative solutions for our clients.

Maverick’s Recent Awards

  • 2024: Gold Winner – Best Evaluation on Small Budget, AMEC Awards
  • 2023: Silver Winner – Best Crisis Comms Measurement and Reporting, AMEC Awards
  • 2022: Winner – Digital and Social Media, PRCA APAC Awards
  • 2022: Top 4 – Best Employee Support, PRWeek Best Places to Work Asia-Pacific
  • 2021: Gold Winner – Best First Steps on a Measurement Journey, AMEC Awards
  • 2019: Best PR Agency – ASEAN Public Relations Network