Platform e-commerce Shopee berhasil memperkuat citranya melalui liputan di media massa dengan jumlah signifikan terutama pada kegiatan kampanye pemasaran dan promosi, berdasarkan laporan Maverick E-commerce Media Insights April-September 2018. Di antara 13 platform e-commerce yang termasuk dalam laporan tersebut, Shopee merebut posisi ketiga dengan 888 pemberitaan, sementara Bukalapak dan Tokopedia memimpin di posisi pertama dan kedua dengan 1.178 dan 1.020 pemberitaan.
Maverick’s commitment to taking measurement seriously in our communications planning involved sending Partner Ong Hock Chuan and Director Monitoring & Analytics Felicia Nugroho to the AMEC Summit in Barcelona from June 12 – 14. Here are their take away from the summit.
It is certainly not business as usual for media monitoring services.
More print publications are closing down by the day, readers have switched to either reading the news online, on digital platforms or relying on links shared on their chat applications such as WhatsApp.
As the banking industry becomes increasingly digitized, banks face new challenges to secure their online banking systems and transactions. Such was the case faced by BRI in March.
News about suspected leakage of customer data broke in the first week of March, but before the bank had time to recover the bank was buffeted a few days later by news of a skimming case that resulted in missing funds from customers’ accounts.
Since the first coverage about the issue appeared on March 12, the number of articles in the 20 most prominent media monitored by Maverick continued to increase and, as seen on Table 1 below, it finally peaked on March 16 with 48 articles. Overall, there was a total of 190 articles on the issue; a significant amount comprising 48% of BRI’s total coverage in March, and about 29% of BRI’s total coverage in Q1 2018.