Shopee started the celebrity endorsement war among e-commerce businesses in Indonesia by signing up Blackpink, a highly popular Korean girlband, for advertisements in the latter half of 2018. Inspired by Shopee, in October 2019 the biggest domestic e-commerce platform Tokopedia spent approximately Rp17 billion to make the hottest boyband in the world, BTS, their brand ambassador. Social media were thus abuzz with talks about the ads that feature the seven BTS members.
Fintech, or financial technology has remarkably changed the way Indonesians make payments. It’s adoption is so fast that if you go to a traditional mom-and-pop sundry shop in, say PIK’s Freshmarket, the shopkeeper is likely to encourage you to pay using your mobile payments app.
And that’s just a small sector of Indonesian society. There is still the rest of the 260 million population to conquer. The fintech market is bristling with opportunity and growth prospects and early movers GoPay and OVO have established themselves as the main players.
LinkAja, a fintech app initiated by Indonesian state banks and other state-owned enterprises entered the market only less than half a year ago but can potentially heat up this already competitive space.
Most people, us included, were brought up to think that human being are rational creatures. They are supposed to take into account available information, analyze it, and consider the pros and cons of a situation before making a rational decision. This ability to think is supposed to be what sets us apart from animals and puts us at the top of the food chain.
If only that is true.
Two weeks ago, at a lunch with senior PR people in Singapore, the conversation drifted to how to make senior executives in corporations understand what PR people can do for them.
The conversation went on a predictable course: lamentation of how difficult it is to explain to others what PR people do, let alone what they are capable of doing. There was the self congratulatory we-do-so-many-things idea, the we-are-so-inexpensive-compared to-others idea and the usual other cliches.
But they all agreed that it is soooo difficult to explain what PR does.
Is the Lalala Fest, an annual music festival held in the Orchid Forest near Lembang since 2016, Indonesia’s equivalent of the notorious Fyre Festival, dubbed The Greatest Party that Never Happened?
Perhaps Lalala could not match Fyre in terms of ambition, but what they lacked in international scale they made up with equally egregious promises and responses. But what’s worse for the Lalala organizers is that they had three years to learn from their mistakes – and they failed miserably there.
Since 2016, the Lalala music festival has been promising attendees an enchanting experience for music lovers in the forest. Each year, however, they have failed to deliver on their promise and disappointed its fans instead.
Platform e-commerce Shopee berhasil memperkuat citranya melalui liputan di media massa dengan jumlah signifikan terutama pada kegiatan kampanye pemasaran dan promosi, berdasarkan laporan Maverick E-commerce Media Insights April-September 2018. Di antara 13 platform e-commerce yang termasuk dalam laporan tersebut, Shopee merebut posisi ketiga dengan 888 pemberitaan, sementara Bukalapak dan Tokopedia memimpin di posisi pertama dan kedua dengan 1.178 dan 1.020 pemberitaan.
Maverick’s commitment to taking measurement seriously in our communications planning involved sending Partner Ong Hock Chuan and Director Monitoring & Analytics Felicia Nugroho to the AMEC Summit in Barcelona from June 12 – 14. Here are their take away from the summit.
It is certainly not business as usual for media monitoring services.
More print publications are closing down by the day, readers have switched to either reading the news online, on digital platforms or relying on links shared on their chat applications such as WhatsApp.
As the banking industry becomes increasingly digitized, banks face new challenges to secure their online banking systems and transactions. Such was the case faced by BRI in March.
News about suspected leakage of customer data broke in the first week of March, but before the bank had time to recover the bank was buffeted a few days later by news of a skimming case that resulted in missing funds from customers’ accounts.
Since the first coverage about the issue appeared on March 12, the number of articles in the 20 most prominent media monitored by Maverick continued to increase and, as seen on Table 1 below, it finally peaked on March 16 with 48 articles. Overall, there was a total of 190 articles on the issue; a significant amount comprising 48% of BRI’s total coverage in March, and about 29% of BRI’s total coverage in Q1 2018.