Four steps to start preparing integrated measurement to transform your organization

Many organizations are now trying to get used with the new restrictions imposed by COVID-19 or even try to transform themselves for the new normal. As part of the transformation process, the measurement matrix becomes one of the most important elements that also needs to be transformed. Read more about the transformation here.

To start preparing your organization for the integrated measurement matric, there are a few elements that need to be prepared. AMEC, through its recent AMEC Global Summit 2020, introduced Barcelona Principles 3.0, a set of seven voluntary guidelines to measure the efficiency of Communications campaign, with key highlights as follows: Read More

The global communications measurement matrix is here, are you ready to adopt it?

Any discussion about communications measurement has necessarily been heated affairs because AVEs and PR Value have been adopted as the default global measurement standard for years.

This was a curious phenomenon because it’s a metric that doesn’t even make sense in the first place. AVEs arose because PR professionals wanted to be able to demonstrate success of their work and the only way they knew how was to quantify the output of what they do – media clips. Read More

AMEC Virtual Global Summit 2020: Measurement frameworks, myths and new horizons

At Maverick, we keep a close eye on emerging trends and changes in the communications industry. One of the trends we observed is the increasing demand from organizations for proper measurement and evaluation, as well as data-based insights of their communication efforts.

For some time now Maverick has been strengthening its measurement and evaluation capabilities to use data and purpose-driven strategies to take a brand’s corporate and marketing communications further.

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Should Brands Bother with Purpose in the “Cancel Culture” Era?

This is part of Maverick’s new Purpose-driven Communications series

By Marsha Imaniara, Manager, specializes in Crisis & Issues Management, Purpose and CSV

Only one year ago, Harry Potter author JK Rowling was still the hero of many millennials. Now, the once beloved storyteller has joined tens of other public figures, brands, and even your average Janes and Joes who got “cancelled” in recent years.

The phenomenon, known as “cancel culture”, usually takes place on social media, where a throng of netizens combines efforts to withdraw support for those who have said or done something deemed as offensive. In many cases, these cancellations amount to piling shame on the perpetrators, boycotting their products or services, and may even lead to the firing of the individuals involved.  

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COVID-19 Forging A New Normal for Media Events?

I’ve always been taught that face-to-face interactions are to be preferred over remote ones through technology.

Throughout my days as a communication student, then a reporter and finally a public relations consultant I practiced and came to believe that physical presence helps us to establish better professional relationships and therefore makes us more effective at work.

Then COVID-19 came along and disrupted everything.

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The War of the Two Biggest E-commerce Companies in Indonesia to Start the New Decade: Who Wins?

Shopee started the celebrity endorsement war among e-commerce businesses in Indonesia by signing up Blackpink, a highly popular Korean girlband, for advertisements in the latter half of 2018. Inspired by Shopee, in October 2019 the biggest domestic e-commerce platform Tokopedia spent approximately Rp17 billion to make the hottest boyband in the world, BTS, their brand ambassador. Social media were thus abuzz with talks about the ads that feature the seven BTS members.

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Who stands out among GoPay, OVO and LinkAja?

Fintech, or financial technology has remarkably changed the way Indonesians make payments. It’s adoption is so fast that if you go to a traditional mom-and-pop sundry shop in, say PIK’s Freshmarket, the shopkeeper is likely to encourage you to pay using your mobile payments app.

And that’s just a small sector of Indonesian society. There is still the rest of the 260 million population to conquer. The fintech market is bristling with opportunity and growth prospects and early movers GoPay and OVO have established themselves as the main players.

LinkAja, a fintech app initiated by Indonesian state banks and other state-owned enterprises entered the market only less than half a year ago but can potentially heat up this already competitive space.

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Humans are (often not) rational

Most people, us included, were brought up to think that human being are rational creatures. They are supposed to take into account available information, analyze it, and consider the pros and cons of a situation before making a rational decision. This ability to think is supposed to be what sets us apart from animals and puts us at the top of the food chain.

If only that is true.

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Why PR is bad PR for PR

Two weeks ago, at a lunch with senior PR people in Singapore, the conversation drifted to how to make senior executives in corporations understand what PR people can do for them.

The conversation went on a predictable course: lamentation of how difficult it is to explain to others what PR people do, let alone what they are capable of doing. There was the self congratulatory we-do-so-many-things idea, the we-are-so-inexpensive-compared to-others idea and the usual other cliches.

But they all agreed that it is soooo difficult to explain what PR does.

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Nuh-uh-uh to Lalala Fest

Is the Lalala Fest, an annual music festival held in the Orchid Forest near Lembang since 2016, Indonesia’s equivalent of the notorious Fyre Festival, dubbed The Greatest Party that Never Happened?

Perhaps Lalala could not match Fyre in terms of ambition, but what they lacked in international scale they made up with equally egregious promises and responses. But what’s worse for the Lalala organizers is that they had three years to learn from their mistakes – and they failed miserably there.

Since 2016, the Lalala music festival has been promising attendees an enchanting experience for music lovers in the forest. Each year, however, they have failed to deliver on their promise and disappointed its fans instead.

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