Maybe I’m naïve but I’ve always believed that good things would come from good work.
So when my boss come up to me one day and said: “Hey, we’ll most likely be winning a regional PR award for Maverick,” I was nonchalant.
Well, we deserve such an award, I thought. I had seen first-hand over the past couple of years how hard everyone in Maverick worked in coming up with creative ideas, developing communications plans for clients and took pains in providing our clients with the best advice they can muster.
But then my boss, Ong, sprang the surprise: “And you will be coming with me to Kuching to receive the award.”
Maverick’s commitment to taking measurement seriously in our communications planning involved sending Partner Ong Hock Chuan and Director Monitoring & Analytics Felicia Nugroho to the AMEC Summit in Barcelona from June 12 – 14. Here are their take away from the summit.
It is certainly not business as usual for media monitoring services.
More print publications are closing down by the day, readers have switched to either reading the news online, on digital platforms or relying on links shared on their chat applications such as WhatsApp.
The lineup of political parties for the 2019 General Elections is starting to look like a revival of the Cendana Family. One son and a daughter of former President Suharto are heading new political parties each ,while a former son-in-law, Prabowo heads one of the strongest opposition parties.
Keluarga Cendana terlihat kembali memasuki panggung politik nasional. Putra dan putri mantan Presiden Suharto aktif memimpin partai barunya masing-masing, sementara mantan menantu Presiden Suharto, Prabowo memimpin salah satu partai oposisi pemerintah terkuat.
Within the first hour of being sworn as the new cyber security tsar Djoko Setiadi lost all the things that matter for him to be effective in public office – his reputation, credibility and public standing.
What happened? Read More
Seorang pejabat negara kehilangan reputasi, kredibilitas, dan kepercayaan publik pada satu jam pertama setelah dilantik. Padahal semua faktor itu penting untuk membangun citranya sebagai pemimpin.
Apa yang terjadi? Read More
These are interesting times for the marketing communications industry and for public relations.
Like all companies in this area, JWT have been experimenting with how to cope with disruption and media convergence. Their answer is an interesting one in Indonesia: appoint a Public Relations professional to head their team in the country. Read More
Giasinta Livia is a final year student of International Relations at Parahyangan Catholic University, Bandung. She participated in The Recruit, Maverick’s annual internship competition, and bested a field of 104 competitors to win a two-months internship at Maverick.
This is what she has to say about her experience. Read More
Newspapers are folding by the day. Readers are abandoning print and going online. Today we read, online of course, of Singapore Press Holdings’ valuation falling below the New York Times in 12 years. At the same time we read of the Wall Street Journal stopping their print editions in Singapore and Hong Kong. Sadly they are part of a trend that has also hit Indonesia media hard.
Many news outlets have tried to follow their readers by going online. The strategy, however, hasn’t paid off for most of them as online advertising is going more to Facebook and Google than to these outlets.
What should companies that have been relying on engagement with newspapers and news outlets do, now that these traditional outlets are closing down? Read More
Apartemen Green Pramuka Jakarta menjadi sorotan publik awal pekan ini. Banyak warganet mengecam apartemen tersebut di media sosial, namun pengelolanya dianggap tak merespons dengan baik.
Bagaimana kasus tersebut dilihat dari aspek komunikasi? Bagaimana sebaiknya perusahaan menangani keluhan konsumen sehingga tak memicu serangan di media sosial, seperti dalam kasus Green Pramuka? Read More