The Invaluable MavBuhay Trip, #MavOuting2019!

Tell me, what’s the best thing that could happen to an Intern? I know there might be endless scenarios out there, but for me, the answer is to actually join a company outing trip to Manila, the Philippines!

As one of the winners of The Recruit 2019, a prestigious marketing communication competition for university level, I was granted the opportunity to experience a two-month internship at Maverick.

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A Letter to A Future Leader

Dear Reader,

How do you view the prospect of leadership? Do you view it as a new and welcome challenge? Or does it seem like a dreaded but necessary obligation?

Whichever situation you are in, if you have to take on the mantle of leadership then your best course of action is to set for yourself the goal of being an inspiring leader. You should aim not only to be able to lead the team with hard skills, but wear your hearts on your sleeves in caring for your charges.

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CLCA Summit Amsterdam 2019: Class Actions Now and In the Future

In early October, Jakarta was seething with growing resentment against the government. Protesters were unhappy with the government for not stopping the passage of an unpopular amendment to the Corruption Eradication Commission (KPK) Law. Many spoke about filing class action suits to bring forward a judicial review.

I was therefore excited to attend the 2019 summit of the Crisis and Litigation Communicators Alliance (CLCA), a select worldwide group of PR firms who specialized in crisis management and litigation PR. Maverick, because of our experience in these areas, was admitted into the alliance earlier this year.

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The crucial role communications plays for non-profits

Angkie Yudista stands out for someone who works at a non-profit organization.

At a presentation recently she held the attention of the crowd. Then she paused and pulled off something attached to her ear. “Without this I can’t hear you.”

The crowd was mesmerized. What she had in her hands that she showed to the audience were her hearing aid and in a few short moments drove home her message about the important work that Thisable Enterprise, the organization she leads, empowers those with disabilities to fulfill their full potential; and how she’s managed to grow the organization from scratch in large part with strategic communications.

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UBS all hog-tied in China

This is an interesting case for crisis management aficionados.

We live in interesting times indeed when hypersensitivity meets the mob mentality on social media.

UBS Chief Economist Paul Donovan was commenting in his podcast on China’s economy and how there’s been some inflation caused by sick pigs in China. The country has recently had to cull 1.1 million pigs because of an outbreak of swine fever.

He tried to add a bit of color to his commentary instead of dishing out the usual cut-and-dried tone of economists: “Does this matter?” he asked. “It matters if you are a Chinese pig. It matters if you like eating pork in China.”

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Adventures and Awards in Cat City

Maybe I’m naïve but I’ve always believed that good things would come from good work.

So when my boss come up to me one day and said: “Hey, we’ll most likely be winning a regional PR award for Maverick,” I was nonchalant.

Well, we deserve such an award, I thought. I had seen first-hand over the past couple of years how hard everyone in Maverick worked in coming up with creative ideas, developing communications plans for clients and took pains in providing our clients with the best advice they can muster.

But then my boss, Ong, sprang the surprise: “And you will be coming with me to Kuching to receive the award.”

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AMEC Summit 2018: Integrated Communications and Measure Beyond Output

Photo credit: AMEC

Maverick’s commitment to taking measurement seriously in our communications planning involved sending Partner Ong Hock Chuan and Director Monitoring & Analytics Felicia Nugroho to the AMEC Summit in Barcelona from June 12 – 14. Here are their take away from the summit.

It is certainly not business as usual for media monitoring services.

More print publications are closing down by the day, readers have switched to either reading the news online, on digital platforms or relying on links shared on their chat applications such as WhatsApp.

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