Four steps to start preparing integrated measurement to transform your organization

Many organizations are now trying to get used with the new restrictions imposed by COVID-19 or even try to transform themselves for the new normal. As part of the transformation process, the measurement matrix becomes one of the most important elements that also needs to be transformed. Read more about the transformation here.

To start preparing your organization for the integrated measurement matric, there are a few elements that need to be prepared. AMEC, through its recent AMEC Global Summit 2020, introduced Barcelona Principles 3.0, a set of seven voluntary guidelines to measure the efficiency of Communications campaign, with key highlights as follows: Read More

The global communications measurement matrix is here, are you ready to adopt it?

Any discussion about communications measurement has necessarily been heated affairs because AVEs and PR Value have been adopted as the default global measurement standard for years.

This was a curious phenomenon because it’s a metric that doesn’t even make sense in the first place. AVEs arose because PR professionals wanted to be able to demonstrate success of their work and the only way they knew how was to quantify the output of what they do – media clips. Read More

AMEC Virtual Global Summit 2020: Measurement frameworks, myths and new horizons

At Maverick, we keep a close eye on emerging trends and changes in the communications industry. One of the trends we observed is the increasing demand from organizations for proper measurement and evaluation, as well as data-based insights of their communication efforts.

For some time now Maverick has been strengthening its measurement and evaluation capabilities to use data and purpose-driven strategies to take a brand’s corporate and marketing communications further.

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Should Brands Bother with Purpose in the “Cancel Culture” Era?

This is part of Maverick’s new Purpose-driven Communications series

By Marsha Imaniara, Manager, specializes in Crisis & Issues Management, Purpose and CSV

Only one year ago, Harry Potter author JK Rowling was still the hero of many millennials. Now, the once beloved storyteller has joined tens of other public figures, brands, and even your average Janes and Joes who got “cancelled” in recent years.

The phenomenon, known as “cancel culture”, usually takes place on social media, where a throng of netizens combines efforts to withdraw support for those who have said or done something deemed as offensive. In many cases, these cancellations amount to piling shame on the perpetrators, boycotting their products or services, and may even lead to the firing of the individuals involved.  

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The Invaluable MavBuhay Trip, #MavOuting2019!

Tell me, what’s the best thing that could happen to an Intern? I know there might be endless scenarios out there, but for me, the answer is to actually join a company outing trip to Manila, the Philippines!

As one of the winners of The Recruit 2019, a prestigious marketing communication competition for university level, I was granted the opportunity to experience a two-month internship at Maverick.

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A Letter to A Future Leader

Dear Reader,

How do you view the prospect of leadership? Do you view it as a new and welcome challenge? Or does it seem like a dreaded but necessary obligation?

Whichever situation you are in, if you have to take on the mantle of leadership then your best course of action is to set for yourself the goal of being an inspiring leader. You should aim not only to be able to lead the team with hard skills, but wear your hearts on your sleeves in caring for your charges.

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CLCA Summit Amsterdam 2019: Class Actions Now and In the Future

In early October, Jakarta was seething with growing resentment against the government. Protesters were unhappy with the government for not stopping the passage of an unpopular amendment to the Corruption Eradication Commission (KPK) Law. Many spoke about filing class action suits to bring forward a judicial review.

I was therefore excited to attend the 2019 summit of the Crisis and Litigation Communicators Alliance (CLCA), a select worldwide group of PR firms who specialized in crisis management and litigation PR. Maverick, because of our experience in these areas, was admitted into the alliance earlier this year.

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The crucial role communications plays for non-profits

Angkie Yudista stands out for someone who works at a non-profit organization.

At a presentation recently she held the attention of the crowd. Then she paused and pulled off something attached to her ear. “Without this I can’t hear you.”

The crowd was mesmerized. What she had in her hands that she showed to the audience were her hearing aid and in a few short moments drove home her message about the important work that Thisable Enterprise, the organization she leads, empowers those with disabilities to fulfill their full potential; and how she’s managed to grow the organization from scratch in large part with strategic communications.

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UBS all hog-tied in China

This is an interesting case for crisis management aficionados.

We live in interesting times indeed when hypersensitivity meets the mob mentality on social media.

UBS Chief Economist Paul Donovan was commenting in his podcast on China’s economy and how there’s been some inflation caused by sick pigs in China. The country has recently had to cull 1.1 million pigs because of an outbreak of swine fever.

He tried to add a bit of color to his commentary instead of dishing out the usual cut-and-dried tone of economists: “Does this matter?” he asked. “It matters if you are a Chinese pig. It matters if you like eating pork in China.”

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