UBS all hog-tied in China

This is an interesting case for crisis management aficionados.

We live in interesting times indeed when hypersensitivity meets the mob mentality on social media.

UBS Chief Economist Paul Donovan was commenting in his podcast on China’s economy and how there’s been some inflation caused by sick pigs in China. The country has recently had to cull 1.1 million pigs because of an outbreak of swine fever.

He tried to add a bit of color to his commentary instead of dishing out the usual cut-and-dried tone of economists: “Does this matter?” he asked. “It matters if you are a Chinese pig. It matters if you like eating pork in China.”

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Adventures and Awards in Cat City

Maybe I’m naïve but I’ve always believed that good things would come from good work.

So when my boss come up to me one day and said: “Hey, we’ll most likely be winning a regional PR award for Maverick,” I was nonchalant.

Well, we deserve such an award, I thought. I had seen first-hand over the past couple of years how hard everyone in Maverick worked in coming up with creative ideas, developing communications plans for clients and took pains in providing our clients with the best advice they can muster.

But then my boss, Ong, sprang the surprise: “And you will be coming with me to Kuching to receive the award.”

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AMEC Summit 2018: Integrated Communications and Measure Beyond Output

Photo credit: AMEC

Maverick’s commitment to taking measurement seriously in our communications planning involved sending Partner Ong Hock Chuan and Director Monitoring & Analytics Felicia Nugroho to the AMEC Summit in Barcelona from June 12 – 14. Here are their take away from the summit.

It is certainly not business as usual for media monitoring services.

More print publications are closing down by the day, readers have switched to either reading the news online, on digital platforms or relying on links shared on their chat applications such as WhatsApp.

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What will fill in the vacuum left by a once respected media?

Newspapers are folding by the day. Readers are abandoning print and going online. Today we read, online of course, of Singapore Press Holdings’ valuation falling below the New York Times in 12 years. At the same time we read of the Wall Street Journal stopping their print editions in Singapore and Hong Kong. Sadly they are part of a trend that has also hit Indonesia media hard.

The Wall Street Journal is to stop its publications in Singapore and Hong Kong. The media are getting creamed by digital disruption

Many news outlets have tried to follow their readers by going online. The strategy, however, hasn’t paid off for most of them as online advertising is going more to Facebook and Google than to these outlets.

What should companies that have been relying on engagement with newspapers and news outlets do, now that these traditional outlets are closing down? Read More