Social Media Interaction: Technology Changes, Human Nature Doesn’t
For many friends of mine from a certain non-digital native vintage, the social platforms available can seem bewildering. Yet social media is here to stay and until we older folks expire our stay, we have to come to grips...
Ushering in a new era for PR measurement in Indonesia
Written by Jessica Noviena, an Analyst in the Monitoring and Analytics Department. For the longest time, the PR industry has relied on PR value as a metric of success but experts are now arguing that many of the evaluation...
A Glimpse into My Three-Year Journey at Maverick: The Realization that Disability is not a Barrier
Written by Clarina Az Zahra Noor, Media Analyst in the Monitoring and Analytics Department If you saw me sitting on my desk, not far from the iconic red-telephone-box look-alike toilet doors on the third floor, or during the numerous ZOOM...
Pandemic Provides Momentum for the Print Media to Rise Again
For the print media, digital subscription appears to be its main solution in the future. Changes in the way people choose their sources of information in the digital era have also changed their lifestyles, the way they consume news....