Traditional and Emerging Media: Between Competition and Synergy
The change in how the audience nowadays consume news in the digital era is forcing traditional media to develop their own social media platform. Reuters Institute’s 2023 Digital News Report (DNR) showed that social media has increasingly become a...
#PRbyTheNumbers: Oppenheimer’s Rise in the Barbenheimer Era
Since the beginning of July, “Barbenheimer” has become one of the hot topics covered by the media. Barbenheimer is essentially a term merging the movie titles two box office hits, Barbie and Oppenheimer. These movies are as different as...
Unveiling Stunting Prevention Heroes: A Journey in Manggarai Barat with the 1000 Days Fund
Despite being known as one of Indonesia’s top-notch travel destinations, my first trip to Labuan Bajo, Manggarai Barat, West Nusa Tenggara, was not for a typical vacation. It was for a client of ours – the 1000 Days Fund...
#PRbyTheNumbers: How Baso A Fung turned a potential crisis into an opportunity
The Chinese word for crisis, 危機 (wēijī), consists of two characters that respectively mean danger and opportunity. This etymology was popularized by John F. Kennedy to illustrate that there’s an opportunity in a crisis. There are perhaps only few...