Marketers will be familiar with brand safety, the practice of protecting a brand’s reputation by ensuring that its advertising does not appear alongside inappropriate, harmful, or controversial content.
Should corporate communications Professionals step up when website traffic is falling?
Website traffic worldwide is experiencing significant decline due to the rise of zero-click searches, where users receive answers directly on search engine results pages (SERPs) without visiting external websites. Key Disruptors
Stop treating internal communication as a corporate megaphone, says expert.
For decades, internal communication teams have been measured by how many memos they send, how many all-staff emails they blast out, or how slick their intranet updates look.
Maverick Wins Gold & Bronze at 5th ASEAN PR Awards
Maverick is thrilled to announce our double win at the 5th ASEAN PR Excellence Awards 2025! We received a Gold Award for Best Crisis Management and a Bronze Award for Best Communication Use of Social Media
Need to trust employees more during crises, says internal communication expert
Many crises are played out over social media these days. When that happens, organizations find it very difficult to control the narrative of the polarized netizens, especially if it involves an emotional issue.
This is something that communication and measurement professionals should be looking forward to: AMEC has just released an update of the Barcelona Principles at its Global Summit in Vienna on June 10-12, 2025
Change Communication: Turning Internal Skeptics into Engaged Supporters
We live amid great change and disruption to our markets. Many businesses respond to these changes by embarking on business transformation. These transformations are laudable and often necessary.
From Text to Context: How AI Is Changing the Way People Search for Information
It’s only a matter of time before most of us ditch traditional search engines for AI search providing instant answers. The evidence is clear, showing that in 2024 nearly 60% of Google searches end without a click.
Cracking TikTok’s Code: What PR Teams Need to Know About Going Viral
In today’s PR landscape, virality is the holy grail. This is because it means that the content is getting lots of attention, that scarcest and most sought after resource in the Attention Economy that we all live in.
The New Wave of Influencer Marketing in Indonesia: In-House Talents, YONO, and YouTube’s Comeback
2025 is here, but the digital and social media landscape keeps evolving. Last year, short-form content took over, with creators mastering the three-second rule to instantly grab attention.
Rethinking Communication Measurement in the Modern Landscape
The communications landscape today bears little resemblance to its past. Artificial intelligence now shapes content creation and distribution, emerging platforms continue to transform audience engagement, and sophisticated data analytics
Politically-charged 2024 and what it means for PR in 2025
Explore how Politically-charged 2024 and what it means for PR in 2025. Learn trends for 2025, from community engagement to data-driven insights and audience alignment
Are You Chasing Shiny Numbers or Driving Real Value?
Are You Chasing Shiny Numbers or Driving Real Value? Learn how engagement metrics, social media metrics, and the AMEC Integrated Evaluation Framework can help assess the true impact of your PR campaign.
