Blog & Insights

I was immediately attracted to join the Maverick Academy program the moment a friend told me about it. The 4-month program is a bit like an internship but more intense and focused as you get trained on data analytics and get to contribute like a full-time staff. I wanted to explore what to me was...

The rapid development of search engines and the high level of social media usage as a source of news have also seen search engines such as Google turn into news aggregators. They aggregate news from local media and publish them on their news bait pages, such as the likes of MSN News, Yahoo! News, or...

Journalistic competitions, often held by corporations or media associations, including the Press Council, are effective means to promote quality journalistic works but can also be used to draw public attention to a particular issue. As with other competitions, this type of event usually provides various awards and prizes as a form of appreciation for the...

The arrival of NFT has changed the way we view digital media. The media industry is also beginning to experiment with NFTs

I joined Maverick as a fresh graduate around two years ago, where I was able to enjoy around 3 months of interacting with my colleagues and clients in person. Then COVID-19 struck. Since then, work life has been a series of zoom meetings and remote working as offices shut and travel was curbed. Fast forward...

Mandalika. Even the name sounds exotic. Until recently it was just another destination in Lombok, an island known for adventure activities and stunning beaches. Then the Government selected it as the site for the MotoGP World Championship, and the idyllic spot in the sun was transformed into a venue where racers and enthusiasts from all...

Reuters Digital News Report 2021 has clearly shown how online media has become the favorite media for most Indonesians, especially those in urban areas. With an internet penetration of up to 71 percent of its 276 million people, conventional media such as newsprints, television, and radio are all seeing their customer base being slowly undermined...

the past two years, the pandemic has been a catalyst to emerging trends. One of the most prominent of these is conscious consumerism.

NFTs are taking the world by storm these days. But will it last? Or will it just be a fad? Read here for our take on NFTs

The first time I heard about the Maverick x UNPAD Fellowship Program was from my lecturer. She asked me if I’d be interested to participate as a candidate. I had very little idea what it was about but as a Communication Science student with a severe case of FOMO, I said yes immediately. The next...

Some Tik Tok videos become overnight sensations, others never take off. So how can marketers make sensations in this new platform?

In this year's National Press Day, PWI will continue in its efforts to back media companies that are affected by the pandemic onslaught

"Never stop learning”, that was the advice my father gave me on my first day in Maverick. It was not always be on time or be a team player. It was a reminder to be curious, absorb knowledge, and apply it when we can. It was a reminder that our surroundings change, and the perfect...

Podcast is an abbreviation of iPod and Broadcast, an audio recording that can be listened to through the internet. Since being introduced to the public in the early 2000s, podcasts have grown and developed into new media. In Indonesia it showed a rapid growth as seen from the number of new podcasters appearing every year,...

It is almost the end of the year and most brands are busy preparing gifts or hampers for their stakeholders.