Traditional and Emerging Media: Between Competition and Synergy
The change in how the audience nowadays consume news in the digital era is forcing traditional media to develop their own social media platform. Reuters Institute’s 2023 Digital News Report (DNR) showed that social media has increasingly become a significant source of news, especially for the younger generations. The presence of emerging media or new...
Unveiling Stunting Prevention Heroes: A Journey in Manggarai Barat with the 1000 Days Fund
Despite being known as one of Indonesia’s top-notch travel destinations, my first trip to Labuan Bajo, Manggarai Barat, West Nusa Tenggara, was not for a typical vacation. It was for a client of ours – the 1000 Days Fund – a non-profit organization that believes stunting prevention goes beyond food aid, but rather in investing..
#PRbyTheNumbers: How Baso A Fung turned a potential crisis into an opportunity
The Chinese word for crisis, 危機 (wēijī), consists of two characters that respectively mean danger and opportunity. This etymology was popularized by John F. Kennedy to illustrate that there’s an opportunity in a crisis. There are perhaps only few organizations that can master the art of flipping a crisis-like situation into an opportunity.
Vanity to Value: Demonstrating the Impact of Communications
Maverick’s head of Analytics and Insights Felicia Nugroho recently attended AMEC’s Global Measurement and Evaluation Summit 2023 in Miami, Florida and learned from experts and specialists on the hottest developments in communication and measurement. This is her report: Every year, PR and communication professionals, media intelligence specialists, and academics come together to exchange knowledge and...
That evening, Karni Ilyas looked somehow different. The senior journalist greeted viewers in his trademark hoarse voice and proceeded to introduce two women whom he said would join the ranks of the country’s news presenters. Ilyas’ appearance was definitively strange and so were that of the two women he presented. They all appeared stiff and...
ChatGPT and How Journalists Should Work on the Transition
ChatGPT, an artificial intelligence(AI)-based chatbot developed by OpenAI has caught the attention of the media. Given its capabilities you’d think that journalists would rush to use it, at least as an aid to their story writing. ChatGPT could do the heavy lifting on their desktop research, generating story ideas and perhaps even help with a...
If there’s an easy way to describe what parenting life looks like, it would be a line from Barney in How I Met Your Mother. When he saw his newborn baby he said: “You are the love of my life, everything I am and everything I have is yours forever.” Parenting is a lifelong process,...
The Debate on AI’s Impact on Creative Workers: Will AI Enhance or Replace Human Creativity?
I have listened to many discussions among my fellow creative workers, surrounding the rise of artificial intelligence (AI). Some claim that it has the potential to replace human creativity. This conversation was sparked by the rising popularity of Dall-e and Chat GPT, two platforms developed by Open AI. Today, AI has clearly become more efficient,...
Reading a book about Stoicism at the end of 2021, I found something that I think is the simplest, most relevant piece of philosophy. More than just a mere thought, it is something that you have to practice. And the first step that you need to do is to understand what to “control”. But the...
We often talk about how brutal haters can be on the internet, but rarely do we touch on ways public figures or anyone deal with them. A recent phenomenon, however, shows that money can sometimes effectively turn haters into allies or fans. The Digital Civility Index (DCI) report from Microsoft in 2020 shows that Indonesian...
The Correct Path to File Complaints on Media Reports
It is really not surprising that just days after the new Penal Code was passed at the parliament, the Press Council immediately threatened to challenge it at the Constitutional Court citing threats to democracy, including to press freedom and the freedom of expression. During its long formulation process, the draft bill had already drawn a...
In 1981 a popular song by the Buggles proclaimed that Video killed the Radio Star. The premise was that the new technology of video would supplant radio. The report of radio’sdeath was, however, premature. It continued to thrive worldwide and in Indonesia. Video probably failed to kill off radio, probably because – as explained by...
A popular Indonesian social media observer recently posted on Twitter that one of Indonesia’s largest online media houses had lost one million readers within a month and the hemorrhage was continuing. There is little way to know if this statement is accurate because, with the recent demise of Alexa, there are no more free references...
After almost 4 years in school, graduation was finally around the corner and I was more than ready to put my skills to the test. I wasn’t entirely sure what job I wanted, all I knew was that I enjoyed working with data and solving complex problems. I came across some information on Maverick Data...
Becoming a Media Detective for Four Months, A MavAcademy Experience as Data Analyst Intern
As a hardcore fan of Aoyama Gosho’s Detective Conan manga series, it was inevitable that I would be drawn to a field that would enable me to be a detective of sorts, in this instance of data. In April this year, I took my first step to become a data detective, a job which in...
