News Platforms Losing Ground to Marketplace Platforms and YouTube

Overview

In Indonesia, AI search tools draw 90.7% of automotive citations from third-party platforms, led by marketplaces (31.5%), news media (29.7%), and creator YouTube videos (9.5%), while official brand websites account for just 2.2%. To stay visible during car-buying research, automotive brands must focus their Generative Engine Optimization (GEO) on independent retail listings, media coverage, and creator channels rather than relying solely on their own websites.

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