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Bali running community Entourage: When Brand Sensitivity Becomes an operational Problem
Bali running community Entourage: When Brand Sensitivity Becomes an operational Problem

The controversy surrounding Bali-based running community Entourage shows how quickly an operational issue can become a reputational crisis.

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In AI Search, Being Visible Is Not Always the Same as Being Counted
In AI Search, Being Visible Is Not Always the Same as Being Counted

As Google brings generative AI deeper into search, brands are facing a new measurement problem: appearing in an AI answer does not always mean that visibility is recorded.

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The AI Paradox: Caught Between Newsroom Burnout and Public Trust
The AI Paradox: Caught Between Newsroom Burnout and Public Trust

Journalists concerned over the unregulated and unchecked use of AI jumped from 18% to 26% this year, according to the Muck Rack’s State of Journalism 2026 report.

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Narrative Risk: The Quiet Threat Hiding in the Zero-Click Era
Narrative Risk: The Quiet Threat Hiding in the Zero-Click Era

Waiting to see what an AI says about you before you manage the narrative is a guaranteed losing strategy

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You Can Fool All the Bots Some of the Time and Some of the Bots All the Time, But...
You Can Fool All the Bots Some of the Time and Some of the Bots All the Time, But...

Google has officially launched a feature to report websites that are found to be spamming.

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Why PR and SEO Professionals Finally Have to Work Together
Why PR and SEO Professionals Finally Have to Work Together

The line between PR and SEO is blurring, and brands need to rethink how they approach their visibility strategy.

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