The State of Corporate Communication in Indonesia

Overview

In Indonesia, corporate communication leaders and CEOs do not always agree on where the function creates the most value. While 63% of corporate communication heads prioritise external communication and only 28% cite internal communication as part of their role, the CEOs interviewed place greater emphasis on aligning employees, messages, and organisational purpose. The gap also extends to measurement, as communicators continue to rely heavily on media-based metrics while CEOs increasingly expect evidence of outcomes and business impact.

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