Medcom.id: Integration of Media Platforms to Boost Efficiency
The Media Group is currently in the process of integrating its three platforms — online, print and television — to boost the efficiency and effectiveness of its overall performance. “Our affiliation with Metro TV and Media Indonesia is a...
AJI Revives Blacklist of Undesirable Companies
The Alliance of Indonesian Journalists (AJI) has reimposed its blacklist of companies with spotty records in human rights and sustainability issues when it comes to partnering with them on initiatives with its members. The AJI Congress on March 2...
Social Media Interaction: Technology Changes, Human Nature Doesn’t
For many friends of mine from a certain non-digital native vintage, the social platforms available can seem bewildering. Yet social media is here to stay and until we older folks expire our stay, we have to come to grips...
Ushering in a new era for PR measurement in Indonesia
Written by Jessica Noviena, an Analyst in the Monitoring and Analytics Department. For the longest time, the PR industry has relied on PR value as a metric of success but experts are now arguing that many of the evaluation...