Ushering in a new era for PR measurement in Indonesia
Written by Jessica Noviena, an Analyst in the Monitoring and Analytics Department. For the longest time, the PR industry has relied on PR value as a metric of success but experts are now arguing that many of the evaluation...
A Glimpse into My Three-Year Journey at Maverick: The Realization that Disability is not a Barrier
Written by Clarina Az Zahra Noor, Media Analyst in the Monitoring and Analytics Department If you saw me sitting on my desk, not far from the iconic red-telephone-box look-alike toilet doors on the third floor, or during the numerous ZOOM...
Pandemic Provides Momentum for the Print Media to Rise Again
For the print media, digital subscription appears to be its main solution in the future. Changes in the way people choose their sources of information in the digital era have also changed their lifestyles, the way they consume news....
Another Two Indonesian Newspapers Bite the Dust
This month saw the demise of two major newspapers in Indonesia. The first was Indo Pos, the newspaper that the Jawa Pos Group started in 2003 to serve the Greater Jakarta, Banten and West Java area. Then came the...