Blog
Authenticity in Digital Age: Sheggario’s Journey Beyond Algorithms
Ario Pratomo, also known as Sheggario, is proof that influence isn’t just about staying trendy—it’s about staying true. Enduringly so. Since 2009, Ario has built a reputation as a content creator who doesn’t just follow the conversation but shapes...
Are You Chasing Shiny Numbers or Driving Real Value?
Picture this: You’ve just launched a major campaign. The numbers look fantastic – hundreds of news articles, millions in PR value (AVE), countless social media impressions. Your boss is thrilled, the client is ecstatic, and everyone’s celebrating what looks...
Is Your Measurement Strategy Fit for The Future?
The communication landscape has undergone a seismic shift. We now navigate a vast, ever-evolving media ecosystem. AI-powered tools, digital platforms, and a new generation of audiences have reshaped the way we consume and share information. As communication professionals, we’ve...
Measuring What Matters: Your Guide to Global Measurement Month
As we approach the Global Measurement Month in November, it’s time to reflect on how far we’ve come in communication measurement and where we’re heading. The communication landscape has transformed dramatically – from the rise of AI and digital...
Why Gibran and Kaesang can’t get out of the Spotlight
When media training, we tell participants that one definition of news is something that someone, somewhere wants to cover up. They should therefore never give the impression to journalists (and these days, netizens who act as citizen journalists too)...
How Sec Bowl Overcame the Scandal of a Worker Washing its Dirty Dishes in the Toilet
When news travels at lightning speed on social media, the way a company handles an issue can make all the difference. Sec Bowl, a popular restaurant chain known for its salted egg chicken, recently found itself in the spotlight...
#PRbyNumbers: How a Simple Word Became a Powerful Political Tool
Start of “Weird” CampaignSince July 2024, the Weird campaign against Trump has become central to the Democrats 2024 strategy against Donald Trump and JD Vance. The narrative began with Tim Walz’s critique of Trump during his July 23 appearance...
National Data Center Hack: Lessons Learned in Crisis Communication
Indonesia’s Data Caper: A Cautionary Tale The recent ransomware attack on Indonesia’s National Data Center, which saw hackers demand a cool $8 million, serves as a stark reminder of the importance of effective crisis communication. While the technical aspects...
Measuring Impact in the Age of AI: Why Data is the New Currency of Communication
In the ever-evolving landscape of communications, measuring impact has transitioned from traditional metrics to a sophisticated integration of data and technology. Reflecting on my journey since attending the AMEC Summit in Barcelona back in 2018, I realize how much...
From Likes to Learnings: The Decline of Entertainment Influencers?
You probably go to Instagram or Tiktok mainly for entertainment but remember the feeling you get the last time you learned a surprising fact or picked up a new skill while scrolling through Instagram or TikTok? It might surprise...