Blog

We live amid great change and disruption to our markets. Many businesses respond to these changes by embarking on business transformation. These transformations are laudable and often necessary. Yet most of them fail, not because the changes aren’t sound...

It’s only a matter of time before most of us ditch traditional search engines for AI search providing instant answers. The evidence is clear, showing that in 2024 nearly 60% of Google searches end without a click (SparkToro 2024)...

In today’s PR landscape, virality is the holy grail. This is because it means that the content is getting lots of attention, that scarcest and most sought after resource in the Attention Economy that we all live in. Clients...

2025 is here, but the digital and social media landscape keeps evolving. Last year, short-form content took over, with creators mastering the three-second rule to instantly grab attention. People started valuing more personal and meaningful interactions, leading to a...

The communications landscape today bears little resemblance to its past. Artificial intelligence now shapes content creation and distribution, emerging platforms continue to transform audience engagement, and sophisticated data analytics offer unprecedented insights into communication effectiveness. Yet many organizations still...

2024 moved so fast, packed with a whirlwind of unexpected events both locally and globally. It was a year that tested the resilience of brands and organizations in Indonesia, as the country held two significant elections—the presidential and regional...

Ario Pratomo, also known as Sheggario, is proof that influence isn’t just about staying trendy—it’s about staying true. Enduringly so. Since 2009, Ario has built a reputation as a content creator who doesn’t just follow the conversation but shapes...

Picture this: You’ve just launched a major campaign. The numbers look fantastic – hundreds of news articles, millions in PR value (AVE), countless social media impressions. Your boss is thrilled, the client is ecstatic, and everyone’s celebrating what looks...

The communication landscape has undergone a seismic shift. We now navigate a vast, ever-evolving media ecosystem. AI-powered tools, digital platforms, and a new generation of audiences have reshaped the way we consume and share information. As communication professionals, we’ve...

As we approach the Global Measurement Month in November, it’s time to reflect on how far we’ve come in communication measurement and where we’re heading. The communication landscape has transformed dramatically – from the rise of AI and digital...