AI Adoption Among PR Professionals In Asia 2025

Overview

Across 12 Asian markets, AI is already becoming part of everyday communications work: 58% of PR professionals view AI positively, while more than half actively use it daily. Yet adoption remains uneven, with adopting new technologies (60%), measuring communications success (42%), and managing misinformation (41%) among the biggest challenges facing the industry. The report highlights the need for PR teams to move beyond experimentation towards more strategic and responsible AI integration through stronger skills, governance, measurement, and human oversight.

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