Maverick - Public Relations in an AI-Driven Landscape

The Next GEO Battleground May Be Customer Relationships

With Personal Intelligence, Google AI Mode can use a person’s previous searches and, when connected, information from apps such as Gmail and Google Photos to tailor its responses.

Bali running community Entourage: When Brand Sensitivity Becomes an operational Problem

The controversy surrounding Bali-based running community Entourage shows how quickly an operational issue can become a reputational crisis.

In AI Search, Being Visible Is Not Always the Same as Being Counted

As Google brings generative AI deeper into search, brands are facing a new measurement problem: appearing in an AI answer does not always mean that visibility is recorded.

The AI Paradox: Caught Between Newsroom Burnout and Public Trust

Journalists concerned over the unregulated and unchecked use of AI jumped from 18% to 26% this year, according to the Muck Rack’s State of Journalism 2026 report.

Narrative Risk: The Quiet Threat Hiding in the Zero-Click Era

Waiting to see what an AI says about you before you manage the narrative is a guaranteed losing strategy

You Can Fool All the Bots Some of the Time and Some of the Bots All the Time, But...

Google has officially launched a feature to report websites that are found to be spamming.