Di era internet dengan informasi panas yang mudah viral, sebagian besar “krisis” yang mempengaruhi bisnis terjadi di lingkup media sosial. Perusahaan/brand melakukan sebuah kesalahan, lalu netizen berkomentar dan saling berteriak dalam badai twitwar. Isu akan berangsur turun saat publik yang permisif dan mudah lupa ini, kemudian move on ke isu panas lainnya. Maka tidak heran...
#PRbyTheNumbers: Oppenheimer’s Rise in the Barbenheimer Era
Since the beginning of July, “Barbenheimer” has become one of the hot topics covered by the media. Barbenheimer is essentially a term merging the movie titles two box office hits, Barbie and Oppenheimer. These movies are as different as can be. Barbie was ostensibly a fantasy story about fashionable dolls but it was really a...
Permainan Sensorik Dapat Membantu Anak Merasa Lebih Nyaman dengan Makanan
Pakar menjelaskan bagaimana permainan taktil dan interaktif dapat membantu anak mengatasi kecemasan terkait makanan dan membangun kebiasaan makan yang lebih sehat.
Marketers will be familiar with brand safety, the practice of protecting a brand’s reputation by ensuring that its advertising does not appear alongside inappropriate, harmful, or controversial content.
Stop treating internal communication as a corporate megaphone, says expert.
For decades, internal communication teams have been measured by how many memos they send, how many all-staff emails they blast out, or how slick their intranet updates look.
