Maverick Indonesia

2024 moved so fast, packed with a whirlwind of unexpected events both locally and globally. It was a year that tested the resilience of brands and organizations in Indonesia, as the country held two significant elections—the presidential and regional...

Ario Pratomo, also known as Sheggario, is proof that influence isn’t just about staying trendy—it’s about staying true. Enduringly so. Since 2009, Ario has built a reputation as a content creator who doesn’t just follow the conversation but shapes...

Picture this: You’ve just launched a major campaign. The numbers look fantastic – hundreds of news articles, millions in PR value (AVE), countless social media impressions. Your boss is thrilled, the client is ecstatic, and everyone’s celebrating what looks...

The communication landscape has undergone a seismic shift. We now navigate a vast, ever-evolving media ecosystem. AI-powered tools, digital platforms, and a new generation of audiences have reshaped the way we consume and share information. As communication professionals, we’ve...

As we approach the Global Measurement Month in November, it’s time to reflect on how far we’ve come in communication measurement and where we’re heading. The communication landscape has transformed dramatically – from the rise of AI and digital...

When media training, we tell participants that one definition of news is something that someone, somewhere wants to cover up.  They should therefore never give the impression to journalists (and these days, netizens who act as citizen journalists too)...

When news travels at lightning speed on social media, the way a company handles an issue can make all the difference. Sec Bowl, a popular restaurant chain known for its salted egg chicken, recently found itself in the spotlight...

Start of “Weird” CampaignSince July 2024, the Weird campaign against Trump has become central to the Democrats 2024 strategy against Donald Trump and JD Vance.  The narrative began with Tim Walz’s critique of Trump during his July 23 appearance...

Indonesia’s Data Caper: A Cautionary Tale The recent ransomware attack on Indonesia’s National Data Center, which saw hackers demand a cool $8 million, serves as a stark reminder of the importance of effective crisis communication. While the technical aspects...

In the ever-evolving landscape of communications, measuring impact has transitioned from traditional metrics to a sophisticated integration of data and technology. Reflecting on my journey since attending the AMEC Summit in Barcelona back in 2018, I realize how much...