Measuring Impact in the Age of AI: Why Data is the New Currency of Communication
In the ever-evolving landscape of communications, measuring impact has transitioned from traditional metrics to a sophisticated integration of data and technology. Reflecting on my journey since attending the AMEC Summit in Barcelona back in 2018, I realize how much...
From Likes to Learnings: The Decline of Entertainment Influencers?
You probably go to Instagram or Tiktok mainly for entertainment but remember the feeling you get the last time you learned a surprising fact or picked up a new skill while scrolling through Instagram or TikTok? It might surprise...
A Guide for Businesses Engaging with the Indonesian Media that is struggling to survive
A recent study by the Indonesian Press Council (Dewan Pers) and Universitas Multimedia Nusantara offers valuable insights for businesses navigating the rapidly changing media landscape. The research, titled “Indonesian Media Industry Landscape and the Impact of Digitalization 2023,” highlights...
When Brand Ambassadors can plunge your brand into a crisis
You would think that to be the ambassador of a prominent brand these days you’d be an expert on the mores of Netizens. Common sense suggests that such influencers, who virtually live on social media, would know what sits...