Is Your Measurement Strategy Fit for The Future?
The communication landscape has undergone a seismic shift. We now navigate a vast, ever-evolving media ecosystem. AI-powered tools, digital platforms, and a new generation of audiences have reshaped the way we consume and share information. As communication professionals, we’ve...
Measuring What Matters: Your Guide to Global Measurement Month
As we approach the Global Measurement Month in November, it’s time to reflect on how far we’ve come in communication measurement and where we’re heading. The communication landscape has transformed dramatically – from the rise of AI and digital...
Why Gibran and Kaesang can’t get out of the Spotlight
When media training, we tell participants that one definition of news is something that someone, somewhere wants to cover up. They should therefore never give the impression to journalists (and these days, netizens who act as citizen journalists too)...
How Sec Bowl Overcame the Scandal of a Worker Washing its Dirty Dishes in the Toilet
When news travels at lightning speed on social media, the way a company handles an issue can make all the difference. Sec Bowl, a popular restaurant chain known for its salted egg chicken, recently found itself in the spotlight...