Blog
Careful Where You Step: Responding Aggressively During a Crisis Might Cost Your Company Money
It seems intuitive for listed companies facing a crisis-like situation: respond aggressively to defend yourself, tell your side of the story, regain the narrative and thereby reestablish control of the situation. If you’re the CEO or communications head of...
United broke my guitar: A case of missed opportunity in incident handling
In 2009 United Airlines lost 180 million USD in stock value and an untold amount of reputational damage — all because of a disgruntled passenger. Musician Dave Carroll took a United Airlines flight and checked in his $3,500 Taylor...
Living in the Era of Permacrisis
Came across a useful word and concept today that fits the times we are in, and has profound implications for companies and PR agencies handling crises: Permacrisis. The term was made word of the year by Collins Dictionary in...
ESG and CSR: Two Contenders in an Earth-sized Ring
Sustainability, in the context of environmental degradation, is older than you may think. With evidence dating back to at least 500 BC by Plato, discourse on humanity’s impact on the environment has remained consistent. This has been amplified recently...