COMMUNICATIONS
Change Communication: Turning Internal Skeptics into Engaged Supporters
We live amid great change and disruption to our markets. Many businesses respond to these changes by embarking on business transformation. These transformations are laudable and often necessary. Yet most of them fail, not because the changes aren’t sound...
From Text to Context: How AI Is Changing the Way People Search for Information
It’s only a matter of time before most of us ditch traditional search engines for AI search providing instant answers. The evidence is clear, showing that in 2024 nearly 60% of Google searches end without a click (SparkToro 2024)...
Cracking TikTok’s Code: What PR Teams Need to Know About Going Viral
In today’s PR landscape, virality is the holy grail. This is because it means that the content is getting lots of attention, that scarcest and most sought after resource in the Attention Economy that we all live in. Clients...
Focus on What You Can Control
Reading a book about Stoicism at the end of 2021, I found something that I think is the simplest, most relevant piece of philosophy. More than just a mere thought, it is something that you have to practice. And...
Radio VS Podcast: Voice in an Era of Disruption
In 1981 a popular song by the Buggles proclaimed that Video killed the Radio Star. The premise was that the new technology of video would supplant radio. The report of radio’sdeath was, however, premature. It continued to thrive worldwide...
Ironi Praktik Regulasi PSE Kominfo Terhadap Industri Gaming Indonesia
Ironis. Kata yang tepat untuk menggambarkan tindakan pemblokiran yang dilakukan oleh Kemenkominfo terhadap platform gaming seperti Steam, Origin dan Epic Games. Kemenkominfo telah merancang regulasi tentang penyelenggara sistem elektronik (PSE) lingkup privat sejak 2 tahun yang lalu melalui Peraturan...
Analytics Bootcamp: Expectations vs Reality
After almost 4 years in school, graduation was finally around the corner and I was more than ready to put my skills to the test. I wasn’t entirely sure what job I wanted, all I knew was that I...
Becoming a Media Detective for Four Months, A MavAcademy Experience as Data Analyst Intern
As a hardcore fan of Aoyama Gosho’s Detective Conan manga series, it was inevitable that I would be drawn to a field that would enable me to be a detective of sorts, in this instance of data. In April...
MavAcademy : A Glimpse Into The Wondrous World of Analytics
I was immediately attracted to join the Maverick Academy program the moment a friend told me about it. The 4-month program is a bit like an internship but more intense and focused as you get trained on data analytics...
Journalistic Competitions, a Way to Promote Quality Writing
Journalistic competitions, often held by corporations or media associations, including the Press Council, are effective means to promote quality journalistic works but can also be used to draw public attention to a particular issue. As with other competitions, this...