Blog & Insights

A polyperma crisis is a communication environment where multiple, interconnected issues emerge, evolve, and persist simultaneously without a clear beginning or end

CEO misbehavior was a major cause for corporations apart from the chaos caused by a polarized political environment

Buying followers may boost numbers, but it doesn't drive real growth. Learn why vanity metrics fail and why true success lies in engagement, not numbers.

key opinion leader (KOL) campaigns  shifted from focusing on reach to building trust through more strategic, long-term relationships

LLM platforms such as ChatGPT, Perplexity and Google Ai Overviews could weaken the power of the media

According to the study conducted from December 2025 to January 2026, 75% of Indonesian journalists now use AI, with 53% relying on it daily or multiple times a day

Gartner, a leading global research and advisory firm has predicted that by next year Large Language Models (LLMs) as a replacement for traditional search will drive a two-fold increase in PR and earned media budgets.

GEO ensures that content is not just indexed by AI systems, but is incorporated into their responses.

Google is now making changes to how source links are presented within its AI Overviews and AI Mode.

AI systems don’t start with positions. They start with usefulness, assembling answers from the information that best fits the question.

So it is with Eiger, Indonesia’s most well-known outdoor gear brand. Its recent brush with a Key Opinion Leader (KOL) and netizens is a repeat of a similar mistake it made in 2021

Authentic communications refer to communication that consistently reflects how an organization actually thinks, acts, and makes decisions.

Many foreign companies setting themselves up in Indonesia would think that they need to drum up lots of media coverage to build their brands.

Generative search systems select, synthesize, and present brand information, not retrieve ranked pages.

Prilly Latuconsina were surprised when she activated an #OpenToWork badge on Linkedin and announced she was exploring sales and marketing roles outside the entertainment industry.