I went from setting the traps and asking the tough questions to anticipating those exact tactics. Now, my job is to prepare executives to navigate those hazards safely.
The KitKat Heist That Broke the Internet but Didn’t Break the Brand
Instead of panicking or getting righteous over the theft, KitKat was factual and even sounded a bit blase in its first statement addressing the incident.
Stop using AI as a passive shortcut that replaces your voice. Instead, learn how to overcome AI anxiety by treating it as a sparring partner to sharpen ideas.
Polyperma Crisis: The End of the "Business as Usual" Delusion for Communications Leaders
A polyperma crisis is a communication environment where multiple, interconnected issues emerge, evolve, and persist simultaneously without a clear beginning or end
Vanity Metrics vs Real Growth: Why Buying Followers On Social Media Doesn’t Work
Buying followers may boost numbers, but it doesn't drive real growth. Learn why vanity metrics fail and why true success lies in engagement, not numbers.
‘Sayang, Can You Fact-Check This?’ 5 Ways AI is Taking Over Indonesian Newsrooms
According to the study conducted from December 2025 to January 2026, 75% of Indonesian journalists now use AI, with 53% relying on it daily or multiple times a day
Why You Need to Increase Your Budget for PR and Earned Media Now
Gartner, a leading global research and advisory firm has predicted that by next year Large Language Models (LLMs) as a replacement for traditional search will drive a two-fold increase in PR and earned media budgets.
